Episode Conveni Tsev Nyob Lub Tshuab Cim Npe by Yiseo Kwon

Episode Conveni Tsev Nyob Lub Tshuab Cim Npe by Yiseo Kwon is a highly esteemed winner of the very prestigious 2026 A' Design Award Tooj in Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus Competition Category.

ToojKev Tshaj Tawm· 2026

Episode Conveni Tsev Nyob Lub Tshuab Cim Npe

by Yiseo Kwon

Client: Sk D&d

A' Design Award Tooj Winner in Kev Tshaj Tawm Category

7,034

Verified Award Winner

Verify Award Status for #179698

View at A' Design Award Press Release Award Badge

Colors

The Design

About Episode Conveni Tsev Nyob Lub Tshuab Cim Npe

Episode Conveni yog ib lub tshuab cim npe uas tsim los rau kev pab cuam tsev nyob uas tsom rau kev nyob hauv nroog kom muaj txiaj ntsig zoo. Lub cim ntawd tsim los ntawm kev piv txwv ntawm lub switch, kom cov kev pab cuam tseem ceeb tuaj yeem qhib tau thiab cov khoom tsis tsim nyog tuaj yeem kaw tau. Lub tshuab no muaj xws li kev tsim lub logo, cov ntawv thiab xim, thiab cov lus cim rau cov digital interfaces. Cov paib, cov ntsiab lus digital, thiab kev sib txuas lus nrog cov neeg siv ua raws li tib txoj cai pom kev zoo ib yam. Qhov tshwm sim ntawd loj hlob tau thiab tuaj yeem hloov kho tau rau txhua qhov chaw thaum tseem sib xws mus tas li.

The Recognition

About the A' Design Award Tooj

Episode Conveni Tsev Nyob Lub Tshuab Cim Npe yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Episode Conveni Tsev Nyob Lub Tshuab Cim Npe xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Episode Conveni Tsev Nyob Lub Tshuab Cim Npe ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Episode Conveni is a residential brand designed for efficient urban living. Through IoT based functions and improved operational systems, residents are able to manage their daily lives in a more intuitive and proactive way. This structure is articulated through the central metaphor of a switch, allowing essential services to be turned on and unnecessary elements to be turned off. With streamlined contracts, intuitive service controls, and modular on off experiences, Episode Conveni proposes a new housing model centered on clarity, reduction, and user led control rather than accumulation.
Dimensions & Packaging: The brand system includes a logo architecture, an icon language for digital interfaces, and a package of design variations applicable to on-site environments. It is designed for scalable implementation across various locations and is consistently applied to signage, digital content, and user communication.
Tags: branding, visual identity, logo system, design system, user experience
Production Technology: Our branding system was developed through a process that began with user insight research, followed by strategic planning and iterative design. We established the brand architecture using persona modeling, user journey mapping, and behavioral analysis within the space. Key visual elements—including logo, typography, and color system—were applied across both digital and physical touchpoints to ensure users can intuitively recognize and experience the brand.
Design Challenge: The biggest challenge was balancing intuitive simplicity with a differentiated visual identity. Internally, the brand’s expansion across various residential formats needed to be visually captured, while externally, it was difficult to build a flexible system that could adapt across both digital and offline media.
Research: This research focused on developing a scalable brand system for a lifestyle housing brand. The objective was to create a unified visual language across digital and physical environments. A design methodology combining benchmarking, internal interviews, and iterative prototyping was used. The result was a flexible identity system with consistent application across signage, web, and user communications. It enabled brand coherence while allowing local adaptability.
Inspiration: This project began with the observation that urban residents are increasingly seeking practical and simplified residential experiences. As lifestyles become more fluid and routine oriented, we identified a growing shift away from traditional homeownership models toward flexible and efficient spaces that better support diverse daily patterns. We recognized the need for a new housing experience that reduces complexity, eases decision making, and enables users to focus on what truly matters in their everyday lives.
Project Duration: The project began in April 2023 in Seoul, Korea, and was completed in July 2025. It was implemented and launched at Episode Conveni Gasan in August 2025.
Operation Flow: This brand system guides users through a seamless experience across digital and physical spaces. Clear icon language, consistent signage, and responsive design help people understand and navigate spaces intuitively. It adapts flexibly to each site, creating a coherent yet localized interaction with users.
Patents: Copyrights belong to SK D&D Co., Ltd., 2025.
Team Members: Yiseo Kwon
Jaegyeong Seok
Hyeon Kim