Horse Year Lub Thawv Ntim Xyab los ntawm Bingran Zhao

Qhov qauv tsim Horse Year Lub Thawv Ntim Xyab los ntawm Bingran Zhao yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2026

Horse Year Lub Thawv Ntim Xyab

los ntawm Bingran Zhao

Tus Neeg Siv: BeiHang University

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

4,701

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #179810

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Horse Year Lub Thawv Ntim Xyab

Horse Year yog ib pawg thawv ntim xyab (incense sticks). Qhov kev tsim no muab lub ntsiab rau tus ntawv suav qub hom seal script uas txhais tau tias nees, sib xyaw nrog cov kab kos zoo li Daoist tej daim ntawv khawv koob thiab tej yeeb yaj kiab pa taws. Muaj tsib hom sib txawv uas siv cov xim raws li Tsib Yam Ntsiab uas yog hlau, dej, ntoo, hluav taws thiab av. Thaum muab tsib lub thawv txawb sib ze ua ke, nws yuav tsim tau ib daim duab tus nees tab tom dhia. Muab lub tais sab hauv rub tawm los yuav pom cov xyab thiab ib zaj lus foom koob hmoov. Daim ntawv paperboard tsis muaj txheej ci, cov xim luam ntawv ua los ntawm taum soy thiab lub tais ua los ntawm cov ntawv nias (molded pulp) pab txhawb kev muab rov siv dua tshiab.

Qhov Lees Paub

Txog A' Design Award Tooj

Horse Year Lub Thawv Ntim Xyab yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Horse Year Lub Thawv Ntim Xyab xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Horse Year Lub Thawv Ntim Xyab ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This packaging series transforms the seal script Chinese character for Horse and the linear language of Daoist talismans into a contemporary visual system tailored for incense products. Through a color cycle derived from the generative logic of the Five Elements and the subtle integration of flowing 2026 curves the five variants are unified into a coherent narrative regarding time and blessing. The design merges ritual sensibility emotional experience and everyday usability enabling users to intuitively select incense according to their emotional state rather than engaging with the packaging merely as a decorative container.
Qhov Loj & Ntim: Width 160 mm × Depth 40 mm × Height 70 mm
Cov Ntsiab Lus: Incense packaging, Year of the Horse, Chinese zodiac, Five Elements, Daoist talisman
Thev Naus Laus Zis Tsim Khoom: The packaging employs uncoated paperboard soy based inks and restrained hot stamping to emphasize the seal script visual while ensuring recyclability. Constructed through die cutting and folding the design utilizes a molded pulp inner tray instead of plastic. The graphic system is developed by vectorizing strokes from seal script and Daoist talismanic lines refined through rigorous prototyping and color calibration.
Kev Sib Tw Tsim Qauv: The primary challenge lies in translating specific cultural elements like seal script the Five Elements and Daoist motifs into a contemporary global packaging language avoiding stereotypical Oriental imagery. Research balanced historical literature with youth aesthetic preferences selecting motifs that convey cultural depth without religious misinterpretation. Execution complexity arose from controlling fine lines on uncoated paper using soy based inks. Multiple proof iterations ensured both environmental sustainability and visual precision.
Kev Tshawb Fawb: This qualitative design study seeks to reintegrate traditional incense and Daoist culture into the daily lives of younger audiences. The research methodology synthesized literature reviews on Five Elements symbolism with competitive market analysis. Interviews and user testing with participants aged 20 to 35 investigated specific habits and aesthetic preferences. Findings revealed that minimalist narrative driven and emotionally expressive designs are preferred for gifting purposes. These insights directly informed decisions regarding the final form color system and copywriting strategy.
Kev Txhawb Siab: Inspired by Chinese incense culture this project celebrates the 2026 Year of the Horse through the Five Elements. The design condenses Eastern philosophy into packaging by blending the seal script horse character with Daoist talismans and smoke patterns. Hidden curves subtly form the number 2026. The color system follows the generative cycle of Metal Water Wood Fire and Earth. This chromatic logic connects five variants inviting users to select a fragrance and an auspicious intention for the day.
Lub Sij Hawm Ua Hauj Lwm: The project started in May 2025 in Beijing China and finished in November 2025.
Txheej Txheem Ua Hauj Lwm: Users may first align the five individual boxes side by side to assemble a complete image of a galloping horse, and then select the incense corresponding to a particular color and Five Elements attribute according to their current mood or usage scenario. The packaging is opened by pulling out an inner tray, through which the incense and its associated blessing message are revealed simultaneously. This deliberately slowed opening action creates a brief "pre-ritual" moment before the act of lighting the incense.
After use, the outer boxes can be retained as modular desktop storage units or framed as decorative panels, allowing the packaging to continue functioning beyond a single-use context. In this way, the interaction extends beyond one-time consumption and encourages sustained engagement with the product and its cultural narrative.
Cov Patent: Bingran Zhao
Kev Qhuas Duab: Image #1：Bingran Zhao
Image #2：Jiuxiao Cui
Image #3：Zhou