Sushico Dejnum tseem ceeb: Kev Tsim Khoom Qhwv Pob los ntawm Alara Selin Murkozoglu

Qhov qauv tsim Sushico Dejnum tseem ceeb: Kev Tsim Khoom Qhwv Pob los ntawm Alara Selin Murkozoglu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2026

Sushico Dejnum tseem ceeb: Kev Tsim Khoom Qhwv Pob

los ntawm Alara Selin Murkozoglu

Tus Neeg Siv: Sushico

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

6,867

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #180080

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Sushico Dejnum tseem ceeb: Kev Tsim Khoom Qhwv Pob

Cov Ntawv Phau: Raws li thawj qhov chaw noj mov Sab Hnub Tuaj uas nthuav dav tshaj plaws hauv Tebchaws Turkey, Sushico cov kev tsim khoom qhwv pob tau txhais dua brand qhov tseem ceeb los ntawm ib lub tswvyim tshiab, tsim ib hom lus pom kev uas tau txais kev txhawb nqa los ntawm txoj kev xav thiab cov cim ntawm Sab Hnub Tuaj. Cov kev zoo nkauj Esxias tau raug ua kom tshiab los ntawm cov duab tsim raws li kanji, txhua daim piav nws tus kheej zaj dab neeg. Ib cov xim niaj hnub no, coj los ntawm Japanese liab, thiab cov ntawv sau xaiv kom zoo, sib haum nrog brand tus ntsuj plig, ua tiav ib qho kev txheeb tsawg tab sis muaj zog.

Qhov Lees Paub

Txog A' Design Award Tooj

Sushico Dejnum tseem ceeb: Kev Tsim Khoom Qhwv Pob yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Sushico Dejnum tseem ceeb: Kev Tsim Khoom Qhwv Pob xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Sushico Dejnum tseem ceeb: Kev Tsim Khoom Qhwv Pob ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: As the first and most widespread Far Eastern restaurant chain in Turkey, SushiCo’s packaging design reinterprets the brand’s essence through a new perspective, shaping a visual language inspired by the philosophy and symbols of the Far East. Asian aesthetics are modernized through custom kanji-based illustrations, each telling its own story. A contemporary palette led by Japanese red and carefully selected typography aligned with the brand’s spirit complete a minimal yet powerful system.
Qhov Loj & Ntim: Takeaway Packaging; Big Size: 27x22 x13 cm
Small Size: 26x13x13 cm
Sticker: 5x6 cm
Tote Bag: 35x35 cm
Paper Bag: 39 x 38 x 25 cm
Menu: 16 x 33 cm
Cov Ntsiab Lus: Packaging, Brand Identity, Typography, Illustration, Restaurant, Packaging Design
Thev Naus Laus Zis Tsim Khoom: The design was developed using Adobe Illustrator, Adobe InDesign, and Adobe Photoshop. The visual system was created with print production requirements in mind, ensuring accurate color management, typographic consistency, and clear visual hierarchy. The final design was physically produced through professional offset printing processes.
Kev Sib Tw Tsim Qauv: The main challenge was developing a unified illustration system. All six icons needed to share a coherent visual language while converging on a clear, common meaning. Additionally, references drawn from Far Eastern culture had to be reinterpreted through a contemporary design lens. This required a careful balance between cultural authenticity, visual clarity, and modern usability.
Kev Tshawb Fawb: The research began by examining how visual metaphors rooted in East Asian culture relate to one another. The objective was to translate these symbolic forms into a contemporary design strategy. Historical references and visual examples were analyzed to define shared formal principles. These principles were applied through proportion, rhythm, and balance. The result showed that illustrations which connect conceptually and visually create a stronger and more cohesive narrative.
Kev Txhawb Siab: The project was inspired by historical Asian packaging practices, particularly the use of large paper and textile surfaces marked with kanji as cultural signifiers. These references were translated into a contemporary visual system by drawing from traditional, hand-applied kanji and their symbolic role in early packaging. The illustration style is informed by the stylized nature of Japanese characters, reinterpreted to create a modern, cohesive, and culturally rooted packaging language.
Lub Sij Hawm Ua Hauj Lwm: 2025 Turkey, İstanbul
Cov Patent: Copyrights belong to Sushico 2025
Kev Qhuas Duab: Image #1: Photographer Tezcan Kıldıran, Sushico takeaway boxes, 2025.
Image #2: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #3: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #4: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #5: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Video Credits: Vedat Özgümüs, Sushico Video, 2025.