Kokorozashi Mirror Cim Npe Tuam Txhab Paib los ntawm Unou Jikenn, Inc.

Qhov qauv tsim Kokorozashi Mirror Cim Npe Tuam Txhab Paib los ntawm Unou Jikenn, Inc. yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Tooj hauv Pawg Sib Tw Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus.

ToojKev Tshaj Tawm· 2026

Kokorozashi Mirror Cim Npe Tuam Txhab Paib

los ntawm Unou Jikenn, Inc.

Tus Neeg Siv: Mitsui & Co., Ltd.

Tus Yeej A' Design Award Tooj hauv Pawg Kev Tshaj Tawm

15,379

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #181004

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Kokorozashi Mirror Cim Npe Tuam Txhab Paib

Kokorozashi Mirror yog ib qho paib cim npe tuam txhab uas tau tsim rau Mitsui & Co., Ltd. Daim paib no raug muab tso rau hauv txoj kev taug hauv chaw nres tsheb nqaj hlau uas txuas mus rau lub tsev hauv paus loj ntawm lub tuam txhab. Cov duab ntawm cov neeg ua haujlwm thiab cov xwm txheej hauv chaw ua haujlwm sawv cev rau kaum lub tuam haujlwm lag luam. Cov lus sau tes uas tso rau saum cov duab qhia txog cov kev cia siab ntawm txhua lub tuam haujlwm. Muaj ib daim iav ntsia sawv rau ntawm qhov kawg ntawm txoj kev thiab nqa lub npe cim lag luam hais tias Txhua yam pib los ntawm Kokorozashi. Cov neeg saib pom lawv tus duab hauv daim iav nrog rau cov lus, uas caw lawv los xav txog lawv tus kheej.

Qhov Lees Paub

Txog A' Design Award Tooj

Kokorozashi Mirror Cim Npe Tuam Txhab Paib yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Kokorozashi Mirror Cim Npe Tuam Txhab Paib xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Kokorozashi Mirror Cim Npe Tuam Txhab Paib ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This display visually expresses the roles and values of each business division, based on Mitsui & Co.'s brand tagline: It all begins with Kokorozashi. Unique to this display is the use of mirrors. The use of an innovative display mirror with the theme It all begins with Kokorozashi provides employees with a unique opportunity to reflect on their own aspirations in the context of their work. And it also shows other passersby that Mitsui & Co. is a company that values its people's aspirations.
Qhov Loj & Ntim: Mirror Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Business Unit Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Cov Ntsiab Lus: OOH, Out of home, Advertising, CI, Corporate Identity, Signboard, Station sign, Mirror
Thev Naus Laus Zis Tsim Khoom: This PR display can communicate a variety of messages reinforcing the overall theme of Kokorozashi. The layout is unified so the different messages are easy to read. By using handwriting, the concept is personalized and individualized.
Kev Sib Tw Tsim Qauv: The greatest challenge was inspiring Mitsui & Co. employees to reflect on their own Kokorozashi. Conventional signage offers merely a passive viewing experience. However, by having viewers superimpose their reflections over the concept It all begins with Kokorozashi displayed on a mirror, we created a natural catalyst for them to question their own aspirations. This transformed a one way message into an interactive experience.
Kev Tshawb Fawb: To visualize the brand tagline Kokorozashi, we expressed the aspirations of Mitsui & Co.'s 10 business divisions through handwritten messages. The aim was to convey that the company values personal aspiration, and to communicate the diverse range of its businesses. We developed a spatial design featuring the brand tagline on mirrors and the aspirations of the business divisions, reconstructing the station passage into a narrative space for visitors to experience the corporate values.
Kev Txhawb Siab: As a global trading and investment company, Mitsui & Co. faces the challenge that its wide range of businesses makes it difficult for many people to understand what exactly it is and its people do. Images of employees and workplace scenes are overlaid with messages articulating the Kokorozashi of each business division, followed by the reflection of the person looking into the mirror and the message. It symbolizes the inner drive needed to turn aspirations into reality.
Lub Sij Hawm Ua Hauj Lwm: Published: August 28, 2025 to Present in Tokyo, Japan.
Txheej Txheem Ua Hauj Lwm: The placement of the displays is arranged according to the natural flow of traffic to maximize impact. There are messages from 10 different employees one after the other. The brand tagline comes last in the mirror. This allows passersby to get a sense of each business division's aspirations. The mirror and its message make a connection to them personally, to their own lives. It all begins with Kokorozashi.
Cov Tswv Cuab Pab: Art Director: Daichi Takizawa
Graphic Designer: Daichi Takizawa
Photo Editor: Akira Sudo
Photographer: Fumio Doi
Photographer: Takumi Ota
Producer: Masayo Tachibana
Producer: Yuki Ito
Producer: Shiori Kusabe
Planner: Shota Takei
Planner: 502 Tanaka
Planner: Kurumi Kamata
Media Agency: Metro Ad Agency Co., Ltd.
Creative Director: Kashiwa Sato
Kev Qhuas Duab: Images 1 to 5: Photographer Takumi Ota.
Video Credits: Director, Cinematographer and Editor Yuki Nobue.