Zona Primary Function: Kev Tsim Cim Npe thiab Kev Ntim Khoom los ntawm Cansu Dagbagli Ferreira

Qhov qauv tsim Zona Primary Function: Kev Tsim Cim Npe thiab Kev Ntim Khoom los ntawm Cansu Dagbagli Ferreira yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus.

NyiajKev Tshaj Tawm· 2026

Zona Primary Function: Kev Tsim Cim Npe thiab Kev Ntim Khoom

los ntawm Cansu Dagbagli Ferreira

Tus Neeg Siv: Cansu Ferreira

Tus Yeej A' Design Award Nyiaj hauv Pawg Kev Tshaj Tawm

16,386

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #181114

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Zona Primary Function: Kev Tsim Cim Npe thiab Kev Ntim Khoom

Book Text: Zona yog cov dej hard seltzer thawj zaug ntawm Angola, txuas lub keeb kwm hauv zos nrog kev zoo nkauj niaj hnub no, muaj ib tug cim npe tau txais kev tshoov siab los ntawm cov qhov dej Huambo thiab tus Dej Okavango. Qhov kev tsim tau tsom mus rau ib qho kev zoo nkauj niaj hnub no thiab muaj zog uas siv cov xim txiv ntoo ib pawg thiab cov cim geometric los ntsia. Ib lub logo kheej tau muab ib qho dej tshwm sib tov, qhia txog qhov tseem ceeb ntawm txoj sia thiab kev ntws ntawm cov dej. Los ntawm kev sib tov cov xim ci nrog ib lub layout huv thiab dawb, Zona muaj ib qho kev pom zoo tshiab thiab zoo siab uas qhuas nws qhov keeb kwm los ntawm ib lub tswv yim hluas thiab tsim coj ua ntej.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Zona Primary Function: Kev Tsim Cim Npe thiab Kev Ntim Khoom yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Zona Primary Function: Kev Tsim Cim Npe thiab Kev Ntim Khoom xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Zona Primary Function: Kev Tsim Cim Npe thiab Kev Ntim Khoom yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
Qhov Loj & Ntim: Aluminium 330 ml drink cans
Cov Ntsiab Lus: drink, alcohol, colorful, cocktail, angola, fruits
Thev Naus Laus Zis Tsim Khoom: Design printed directly on the cans with Pantone system inks.
Kev Sib Tw Tsim Qauv: The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
Kev Tshawb Fawb: Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
Kev Txhawb Siab: The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
Lub Sij Hawm Ua Hauj Lwm: 6 months, Angola, USA and France
Txheej Txheem Ua Hauj Lwm: The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.