Cafe Guardiao Lub Thawv Ntim Kas Fes by Tipz

Cafe Guardiao Lub Thawv Ntim Kas Fes by Tipz is a highly esteemed winner of the very prestigious 2026 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2026

Cafe Guardiao Lub Thawv Ntim Kas Fes

by Tipz

Client: Cooabriel

A' Design Award Tooj Winner in Ntim Khoom Category

6,624

Verified Award Winner

Verify Award Status for #181277

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Cafe Guardiao Lub Thawv Ntim Kas Fes

Cafe Guardiao yog ib qho kev tsim thawv ntim rau kas fes premium uas raug kib thiab zom uas tsim los ntawm ib lub koom haum sib koom tes hauv tebchaws Brazil. Tus yam ntxwv pom ntawm qhov muag muaj ib daim duab kos ntawm tus tim tswv archangel, kos raws li tus qauv txaug duab, uas muaj ob sab tis tiv thaiv ua qhov graphic tseem ceeb tshaj plaws. Cov ntawv loj thiab tuab tsim kom pom kev txheeb xyuas meej rau ntawm qhov chaw muag khoom. Ib daim ntawv lo qhia txog theem kev kib, qhov chaw tsim los ntawm lub koom haum sib koom tes, thiab cov ntsiab lus conilon dawb huv 100 feem pua. Kev luam ntawv flexographic rau ntawm daim ntawv kraft thiab cov khoom siv laminated matte ua rau lub thawv muaj qhov tiav matte thiab ib qho chaw kov tau zoo.

The Recognition

About the A' Design Award Tooj

Cafe Guardiao Lub Thawv Ntim Kas Fes yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Cafe Guardiao Lub Thawv Ntim Kas Fes xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Cafe Guardiao Lub Thawv Ntim Kas Fes ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cafe Guardiao is a premium roasted and ground coffee packaging redesign for Cooabriel, the largest conilon coffee cooperative in Latin America. The new identity, anchored by the archangel Sao Gabriel and its protective wings, communicates purity, origin, and quality. The matte finish and bold typography ensure standout shelf presence, differentiating the brand from mass-market competitors.
Dimensions & Packaging: This package is 110 mm wide, 60 mm deep, and 220 mm tall.
Tags: coffee packaging, conilon coffee, cooperative branding, product redesign, brand repositioning, matte packaging, food packaging, Brazilian design, premium packaging, point of sale
Production Technology: The packaging was developed through a structured brand strategy process followed by visual identity design. Flexographic printing on kraft and matte laminated substrates was employed to achieve the premium matte finish. Illustration work combined engraving-style line art with typographic hierarchy, producing tactile and visual differentiation at the point of sale.
Design Challenge: The central challenge was repositioning a coffee variety historically linked to low quality. Conilon carries market stigma even in its producing region, and a prior launch had failed, leaving negative brand memory among buyers. The redesign required a complete visual break from that history while remaining authentic to its cooperative origin. Mass-market shelf pressure demanded bold differentiation. Matte lamination and substrate selection required sampling to ensure print fidelity within costs.
Research: Applied qualitative research. Objective: identify barriers to purchase intent for Conilon coffee and define a visual positioning capable of sustaining a premium price. Method: immersion at the Cooabriel cooperative, shelf audits in supermarkets across Greater Vitória, and interviews with directors, cuppers, and retail partners. Results: the Traditional line increased 45 percent in sales volume, and Extra Forte increased 17 percent. The new packaging enabled access to retail chains previously closed to the brand.
Inspiration: The inspiration emerged from a deep immersion in the cooperative and its values. The archangel concept - a guardian watching over the beans, the farmers, and the consumer - became the brand soul. Conilon coffee carries historical stigma; the design sought to overcome this through visual nobility, celebrating the unique characteristics of this 100 percent pure Brazilian coffee variety.
Project Duration: The project was developed in Vitoria, Espirito Santo, Brazil. The new packaging was launched in January 2025.
Operation Flow: The packaging communicates directly at the point of sale, guiding the consumer through a clear visual hierarchy: the archangel illustration creates an immediate emotional connection, the bold product name confirms variant identity, and the label band delivers key quality claims - 100% pure conilon, cooperative origin, and roast level. The matte finish invites physical interaction, reinforcing a premium tactile experience. The design rewards closer inspection, building trust and purchase intent progressively.
Team Members: Creative Director: Ricardo Montenegro Pessanha
Creative Designer: Mateus Matos Montenegro