Sunday Park Hauv Paus Txoj Hauj Lwm: Tus Cim Lub Npe Khoom by Yian Xiang

Sunday Park Hauv Paus Txoj Hauj Lwm: Tus Cim Lub Npe Khoom by Yian Xiang is a highly esteemed winner of the very prestigious 2026 A' Design Award Hlau in Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus Competition Category.

HlauKev Tshaj Tawm· 2026

Sunday Park Hauv Paus Txoj Hauj Lwm: Tus Cim Lub Npe Khoom

by Yian Xiang

Client: Xiang Yian

A' Design Award Hlau Winner in Kev Tshaj Tawm Category

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Verified Award Winner

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Colors

The Design

About Sunday Park Hauv Paus Txoj Hauj Lwm: Tus Cim Lub Npe Khoom

Cov Ntawv Phau Ntawv: Sunday Park Brand Identity yog ib qho kev pom uas tau muab tsim ua kom muaj qauv rau lub khoom siv pej xeem niaj hnub no rau cov tsiaj nyob. Cov qauv tsim no tsim ib lub keeb kwm uas yoog tau zoo los ntawm kev ntaus ntawv uas muaj kev qhuab qhia, kev sib npaug ntawm cov xim, thiab kev xav txog cov kab ze uas hloov tau. Los ntawm kev sib xyaw cov kev pom uas muaj kev sov siab nrog kev tswj hwm raws txoj cai, cov qauv no zam tau cov kev kho kom zoo nkauj uas ntau dhau thaum tseem yooj yim nkag tau thiab yooj yim los txuas lus. Nws cov qauv hloov tau pab txhawb kev siv tas li ntawm kev ntim khoom, kev luam ntawv, thiab cov platform digital, pab kom lub npe khoom tswj tau kev meej thiab kev sib haum xeeb ntawm kev pom mus ntev.

The Recognition

About the A' Design Award Hlau

Sunday Park Hauv Paus Txoj Hauj Lwm: Tus Cim Lub Npe Khoom yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Sunday Park Hauv Paus Txoj Hauj Lwm: Tus Cim Lub Npe Khoom xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Sunday Park Hauv Paus Txoj Hauj Lwm: Tus Cim Lub Npe Khoom tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sunday Park Corporate Identity establishes a cohesive visual language for a contemporary pet lifestyle brand. The system integrates a restrained color palette, modular typography, and scalable layout principles to ensure consistency across packaging, print, and digital applications. By combining emotional warmth with structural clarity, the identity transforms everyday pet care into a refined and culturally expressive experience.
Dimensions & Packaging: The corporate identity includes logo system, typography guidelines, color standards, layout grid and application templates. Print specifications follow CMYK and Pantone standards; digital applications are optimized in RGB. Scalable vector formats (AI, EPS, SVG) ensure clarity across sizes. Packaging mockups and brand collateral follow ISO print specifications.
Tags: Corporate identity, Visual identity system, Pet lifestyle branding, Typography, Modular design, Minimalism, Brand system, Packaging integration
Production Technology: The identity system was developed through grid-based visual structuring and modular typographic hierarchy. Adobe Illustrator and InDesign were used to establish scalable layout rules and brand assets. The system was tested across print prototypes and digital mockups to ensure cross-platform consistency and adaptability for packaging, stationery and online applications.
Design Challenge: The primary challenge was balancing emotional warmth with structural discipline. The pet industry often favors playful but visually chaotic systems. Establishing a restrained yet expressive identity required rigorous typographic control while maintaining accessibility. Ensuring scalability across diverse applications was a key technical challenge.
Research: Type of Research: Market and visual audit research.
Objective: Identify gaps in contemporary pet branding.
Methodology: Competitive analysis, user behavior observation, and brand mapping.
Tools: Visual benchmarking and layout testing.
Results: Identified lack of structural clarity in existing brands.
Insight: A modular system improves consistency and brand scalability.
Inspiration: The inspiration emerged from observing the growing humanization of pet culture and the lack of refined visual systems within the mass-market pet industry. Many brands rely on overly decorative or chaotic aesthetics. This project explores how minimalism, emotional storytelling, and structured typography can redefine pet branding. It draws from contemporary lifestyle design and research on user behavior to create a calm yet expressive identity.
Project Duration: The project started in 2025 in Los Angeles and was developed through 2026. Research, concept development and system design were conducted in the United States, with application testing and prototype production across digital and print environments.
Operation Flow: The system operates through a clear hierarchy: logo mark, structured typography, color coding and modular grid. Applications adapt across packaging, print and digital interfaces while maintaining consistency. The interaction relies on intuitive layout organization, allowing information to be accessed quickly and reducing visual noise for improved user clarity.
Patents: Copyrights belong to Xiang Yian, 2026.
Team Members: Xiang Yian
Image Credits: Image #1: Designer Xiang Yian, Sunday Park Corporate Identity, 2026
Image #2: Designer Xiang Yian, Packaging Application, 2026
Image #3: Designer Xiang Yian, Brand System Guidelines, 2026