Songfengruo Ancient Tree Lub Thawv Ntim Tshuaj Yej Dub by Jiayi Lu and Yang Xu

Songfengruo Ancient Tree Lub Thawv Ntim Tshuaj Yej Dub by Jiayi Lu and Yang Xu is a highly esteemed winner of the very prestigious 2026 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2026

Songfengruo Ancient Tree Lub Thawv Ntim Tshuaj Yej Dub

by Jiayi Lu and Yang Xu

Client: Songfengruo

A' Design Award Tooj Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #182088

View at A' Design Award Press Release Award Badge

Colors

The Design

About Songfengruo Ancient Tree Lub Thawv Ntim Tshuaj Yej Dub

Songfengruo Ancient Tree yog ib lub thawv khoom plig uas tsim los rau cov tshuaj yej dub zoo tshaj. Lub thawv sab nraud loj 240 mm ntev, 60 mm dav, thiab 240 mm siab, thiab muaj peb lub thawv rub me me nyob rau hauv, ib lub twg loj 65 mm los ntawm 40 mm los ntawm 150 mm. Ib lub cim nplooj ntoo thuv tau tsim los rau lub npe khoom lag luam thiab rov ua dua ua ib tug qauv sib txuas rau saum cov thawv rub. Kev luam ntawv tsis muaj xim uas tawm siab (colorless relief printing) ntxiv qhov tob rau daim ntawv tiaj. Cov thawv rub uas teeb tsa tau zoo sib luag rov qab ua rau nco txog daim phab ntsa txhaj (folding screen) Suav. Cov xim kas fes tsaus thiab daim ntawv uas muaj cov leeg tshuaj yej thiab cov nqaij ntawv qhia txog lub npe khoom lag luam txoj kev nrhiav ntuj tsim, kev noj qab haus huv, thiab qhov zoo.

The Recognition

About the A' Design Award Tooj

Songfengruo Ancient Tree Lub Thawv Ntim Tshuaj Yej Dub yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Songfengruo Ancient Tree Lub Thawv Ntim Tshuaj Yej Dub xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Songfengruo Ancient Tree Lub Thawv Ntim Tshuaj Yej Dub ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Songfengruo, a brand originating from the tea-producing region of China, is rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers and extending the beauty of tea art into everyday life.
Dimensions & Packaging: Gift box size，length 240mm x width 60mm x Height 240mm, Tea box，length 65mm x width 40mm x Height 150mm.
Tags: Branding, Packaging, Tea
Production Technology: The overall color scheme of the tea packaging uses dark brown tones, and it is made with artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality".
Design Challenge: The brand's founder is deeply rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers, extending the beauty of tea art into everyday life, and conveying premium tea with the intention of gift-giving. Zen-inspired tea ceremonies exude an understated artistic charm.
Research: The overall color scheme uses dark brown tones and employs artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality."
Inspiration: We created a pine needle symbol that is representative of the brand and enhanced brand recognition through the use of a single element and a tiled pattern. The pine needle pattern is tiled on the three individual drawers inside, and a colorless relief printing technique enhances the expressiveness of the flat paper. When the large box is opened, the three smaller drawers are neatly arranged, also alluding to the Chinese cultural concept of a screen.
Project Duration: The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
Operation Flow: The outer box uses a simple and elegant color scheme, with subtle use of craftsmanship to enhance its sophistication. Within this single-color system, paper with tea fiber and texture is chosen to add detail and a sense of refinement.
Patents: Copyrights belong to Songfengruo, 2025.
Team Members: Art Director: Jiayi Lu and Graphic Design: Yang Xu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.