Chic Della Pob Khoom Plig Tshuaj Pleev Muag by Jiayi Lu

Chic Della Pob Khoom Plig Tshuaj Pleev Muag by Jiayi Lu is a highly esteemed winner of the very prestigious 2026 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2026

Chic Della Pob Khoom Plig Tshuaj Pleev Muag

by Jiayi Lu

Client: Chic Della

A' Design Award Tooj Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #182118

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chic Della Pob Khoom Plig Tshuaj Pleev Muag

Chic Della yog ib lub pob khoom plig rau tshuaj pleev muag, uas tsim ua ke nrog kev luam ntawv daim txiag ntoo Suzhou Taohuawu. Cov duab paj peony ntawm daim duab luam txiag ntoo Ming Dynasty hu ua Flowers Bloom in Wealth and Prosperity raug muab faib thiab teeb dua tshiab ua tus qauv geometric niaj hnub no, tab sis tseem khaws cov kab ntxaib ntse thiab cov nqaij ntawm daim duab qub. Lub thawv khoom plig xuas daim ntawv art los ua thiab muab nias nrog daim nyiaj kub, muaj qhov ntsuas 250 x 90 x 250 milimev. Cov khoom no muaj lub npe hu ua The Secret of Flower Beauty thiab qhia txog lub tswv yim Sab Hnub Tuaj ntawm kev siv paj los tu daim tawv nqaij.

The Recognition

About the A' Design Award Tooj

Chic Della Pob Khoom Plig Tshuaj Pleev Muag yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Chic Della Pob Khoom Plig Tshuaj Pleev Muag xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Chic Della Pob Khoom Plig Tshuaj Pleev Muag ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: CHIC DELLA has partnered with Suzhou Taohuawu woodblock prints to launch a co-branded face cream gift set. The set deconstructs and reassembles the magnificent scene of peonies in the Ming Dynasty Taohuawu woodblock print "Flowers Bloom in Wealth and Prosperity," using contemporary design techniques to reconstruct traditional auspicious patterns. This allows century-old intangible cultural heritage to be revitalized through a beauty medium.
Dimensions & Packaging: Gift box size, length 250mm x width 90mm x Height 250mm, Cream box 1, length 80mm x width 80mm x Height 80mm,Cream box 1, length 45mm x width 35mm x Height 130mm.
Tags: Branding, Packaging, Gift
Production Technology: The gift box is made using art paper and a gold foil stamping process.
Design Challenge: The packaging, with its auspicious meaning of "flowers blooming and wealth," echoes the traditional Chinese people's wishes for wealth, peace, longevity, and fulfillment. It combines modern design with daily skincare products to bring classical auspicious culture back into everyday life.
Research: Suzhou local brands × Suzhou intangible cultural heritage, strengthen the locality of "Suzhou aesthetics", and integrate symbols such as Taohuawu, peony, and Pingjiang misty rain into products, making them a mobile business card of Gusu culture.
Inspiration: The gift set, named "Floral Beauty Secrets," subtly reflects the Eastern aesthetic wisdom of "nourishing the skin with flowers" and constructs a complete cultural narrative from visual appeal to efficacy.
Project Duration: The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
Operation Flow: The packaging design features peony patterns inspired by the Ming Dynasty Taohuawu woodblock print "Flowers Bloom in Wealth and Prosperity," which are deconstructed in a modern geometric style while retaining the sharp lines and textures of the woodblock print. The gift box is named "The Secret of Flower Beauty," echoing the Eastern skincare philosophy of "nourishing the skin with flowers."
Patents: Copyrights belong to CHIC DELLA, 2025.
Team Members: Art Director: Jiayi Lu and Graphic Design: Jiayi Lu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.