Qhov qauv tsim Narangam and Cardamom Kev Ua Haujlwm Tseem Ceeb: Cawv Qab Zib Cuab Yeej los ntawm Dheeraj Bangur yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.
ToojNtim Khoom· 2026
Narangam and Cardamom Kev Ua Haujlwm Tseem Ceeb: Cawv Qab Zib Cuab Yeej
los ntawm Dheeraj Bangur
Tus Neeg Siv: Brandsthan
Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom
Tus Yeej Khoom Plig Tau Txheeb Xyuas
Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #182192Qhov Tsim
Txog Narangam and Cardamom Kev Ua Haujlwm Tseem Ceeb: Cawv Qab Zib Cuab Yeej
Cov Ntawv Sau: Cov qauv ntim khoom no qhia txog ob hom cawv qab zib los ntawm ib qho kev sib txuas ntawm qhov pom tseeb uas muaj hauv paus los ntawm kev kho kom zoo raws li keeb kwm thiab qhov meej rau niaj hnub no. Cov txheej txheem xim txiv kab ntxwv thiab xim ntsuab txawv txav pab txhawb kev paub tam sim ntawd txog cov hom, thaum cov ntawv sau tau tsim kho thiab cov npoo kom zoo nkauj ntxiv dag zog rau qhov chaw. Ib daim duab qhia txog qhov chaw ua cawv qub sib xyaw nrog cov ntsiab lus botanical qhia txog qhov chaw pib thiab tus cwj pwm ntawm cov khoom. Kev sib npaug ntawm kev tsim kho, kev tswj hwm qhov chaw nruab nrab, thiab cov cim embossing tsis pom tseeb txhawb kev pom zoo heev, tsim ib tsev neeg khoom sib koom ua ke nrog kev pom tseeb ntawm txee muaj zog thiab kev nyiam uas tsis txawj laus.
Qhov Lees Paub
Txog A' Design Award Tooj
Narangam and Cardamom Kev Ua Haujlwm Tseem Ceeb: Cawv Qab Zib Cuab Yeej yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Narangam and Cardamom Kev Ua Haujlwm Tseem Ceeb: Cawv Qab Zib Cuab Yeej xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Narangam and Cardamom Kev Ua Haujlwm Tseem Ceeb: Cawv Qab Zib Cuab Yeej ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.
Tom Qab Qhov Tsim
Pob Xov Xwm
Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.
- Yam Tshwj Xeeb
- Maharani Mahansar Narangam and Cardamom reinterpret royal Indian heritage through a contemporary luxury lens. Inspired by Rajasthani citrus orchards and aromatic spice traditions, the designs integrate vibrant orange and deep green palettes with gold foiling and tactile embossing. Palace-inspired motifs and structured layouts balance cultural storytelling with modern shelf impact, creating a distinctive and globally positioned premium craft liqueur identity.
- Qhov Loj & Ntim
- The bottle label dimensions are Width 105 mm x Depth 2 mm x Height 120 mm. And the box label dimensions are Width 149 mm x Depth 70 mm x Height 245 mm. The product is housed in a premium 750 ml custom-molded glass bottle with a high-clarity flint finish and balanced shoulder geometry. The label is die-cut in a shield profile and printed on textured premium stock with hot foil stamping, embossing, and spot UV. The rigid box is crafted from high-GSM paperboard with matte lamination, gold foiling, and precision die-cutting for structural integrity and luxury presentation.
- Cov Ntsiab Lus
- Maharani Mahansar, Cardamom, Narangam, Heritage Liqueur, Rajasthan, Royal, Vintage, Mahansar, Rajao ki Daroo
- Thev Naus Laus Zis Tsim Khoom
- The label was developed using a precision vector-based design system to ensure scalability and print clarity. High-resolution engraving illustrations were digitally rendered to replicate vintage etching aesthetics. The shield contour was die-cut for structural distinction. Production utilizes premium textured label stock with hot foil stamping, micro-embossing, and spot UV detailing. Offset printing with controlled color calibration ensures depth in orange and green tones while maintaining gold foil brilliance.
- Kev Sib Tw Tsim Qauv
- The primary challenge was balancing deep-rooted royal heritage with a contemporary premium spirit identity without appearing outdated or ornamental. Historically rich motifs had to be refined for modern minimalism. Regulatory label compliance, alcohol laws, and print production limitations required precise hierarchy and spatial control. Technically, achieving engraving depth with foil and embossing while maintaining clarity on textured stock demanded extensive prototyping and color calibration.
- Kev Tshawb Fawb
- Qualitative and comparative design research was conducted to position heritage Indian liqueurs within the premium global spirits segment. The objective was to translate royal legacy into contemporary luxury packaging. Methodology included market benchmarking, shelf analysis, and cultural motif studies. Data was gathered through retail audits, consumer feedback, and material sampling. Participants included spirit consumers and distributors. Results revealed demand for strong heritage cues with modern clarity. Insights led to a shield structure, bold flavor coding, and tactile finishes, enhancing brand differentiation, shelf visibility, and premium perception in real market conditions.
- Kev Txhawb Siab
- The design is inspired by the historic distillery architecture of Maharani Mahansar and the natural richness of Indian cardamom and orange orchards. The shield silhouette reflects royal insignia and protection of heritage, while vintage engraving-style illustrations reference traditional craftsmanship. Bold flavor-led typography, combined with regal gold borders and intricate detailing, expresses authenticity, legacy, and the premium character of a triple-distilled heritage liqueur.
- Lub Sij Hawm Ua Hauj Lwm
- The project started in August 2025 in Jaipur and finished in October 2025 in Jaipur
- Txheej Txheem Ua Hauj Lwm
- The rigid box opens with a smooth top-lid mechanism, creating a ceremonial unboxing moment. The bottle is securely positioned within a precision die-cut insert for stability and protection. The embossed shield label enhances tactile engagement, while the structured visual hierarchy ensures clear readability of brand, variant, and technical details, delivering a refined and intuitive consumption experience.
Txhawb Nqa
Tshawb Nrhiav Tshaj Designers.org
Tshawb nrhiav cov khoom lag luam, kev pab cuam thiab lub cib fim los ntawm peb cov neeg koom tes tshaj tawm.
Tshawb Nrhiav Ntxiv
Cov Tsim Uas Sib Txheeb
Tshawb nrhiav ntxiv cov tsim uas tau txais khoom plig hauv tib pawg, xaiv raws li qhov zoo.