Qhov qauv tsim Cistanche Desertico Kev Ntim Dej Haus los ntawm Lei Wen yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.
ToojNtim Khoom· 2026
Cistanche Desertico Kev Ntim Dej Haus
los ntawm Lei Wen
Tus Neeg Siv: Tocreate Brand
Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom
Tus Yeej Khoom Plig Tau Txheeb Xyuas
Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #182731Qhov Tsim
Txog Cistanche Desertico Kev Ntim Dej Haus
Cistanche Desertico yog ib qho kev tsim ntim khoom rau ib yam dej haus uas los ntawm nroj tsuag, muab tsim nrog cistanche deserticola peptide. Lub thawv ntim yog ib lub thawv me me uas yooj yim ntim rau hauv lub hnab. Tus qauv tsim yog sib thiab muab faib ua ntu, yog li lub dej haus sab hauv tuaj yeem rho tawm tau tom qab qhib ib kauj ruam xwb. Lub thawv tsim los ntawm ntawv thawv dawb nrog kev nias ntawv kub ci, uas txhawb tus qauv zoo nkauj yooj yim thiab meej pem. Qhov kev tsim no tawm ntawm tus qauv hnyav ntawm kev ntim tshuaj txhawb zog ib txwm muaj, thiab teb rau cov kev coj ua niaj hnub ntawm cov neeg ua haujlwm hluas hauv chaw ua haujlwm.
Qhov Lees Paub
Txog A' Design Award Tooj
Cistanche Desertico Kev Ntim Dej Haus yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Cistanche Desertico Kev Ntim Dej Haus xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Cistanche Desertico Kev Ntim Dej Haus ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.
Tom Qab Qhov Tsim
Pob Xov Xwm
Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.
- Yam Tshwj Xeeb
- This project focuses on the "Zhuangben" brand of Cistanche deserticola peptide plant-based beverages under Dong-E-E-Jiao, targeting modern office workers and creating a functional and aesthetically pleasing energizing tonic. Structurally, it adopts a portable, compact box design, aiming to be a "magic little black box in young people's bags," with a lightweight, modular design enhancing the on-the-go energy capsule experience. The overall minimalist style breaks away from the traditional heavy image of tonics, achieving a fusion of traditional tonic wisdom with contemporary youthful aesthetics and efficient lifestyles, injecting youthful and international vitality into the brand.
- Qhov Loj & Ntim
- 230*158*145毫米
- Cov Ntsiab Lus
- Big health brands, plant-based beverages, packaging design
- Thev Naus Laus Zis Tsim Khoom
- White cardboard box with gold foil stamping.
- Kev Sib Tw Tsim Qauv
- How to create a brand super symbol, form differentiated brand assets, and increase product sales on e-commerce platforms.
- Kev Tshawb Fawb
- 1. Research Objective: To help desert Cistanche deserticola herbal products penetrate the youth market.
2. Methodology: First, market demand was surveyed, then product characteristics were considered in the design, and finally, the design effect was verified. The entire process revolved around "user appeal, practicality, and distinctiveness."
3. Research Conclusion: The black and gold color scheme and portable, compact packaging design were well-received by 85% of participants, and 90% believed that its portability met daily needs and allowed for quick identification of the product's core selling points.
4. Insights and Impact: Young people prefer simple, high-end, and portable packaging for health supplements. Abandoning traditional, heavy packaging is key to attracting this demographic. Commercially, this helps enhance the product's market competitiveness; socially, it makes traditional herbal supplements more relevant to young people's lives; and in terms of design, it provides a "youthful + practical" reference for similar plant-based beverage packaging. - Kev Txhawb Siab
- Inspired by the youthful consumer trend of "light nourishment, anytime supplementation, and high efficiency," the design centers on a black and gold aesthetic, minimalist design, and portable structure to create a "capsule" that can be carried anywhere. Through youthful visual language, clear functional symbols, and modular structural innovation, traditional nourishment is truly integrated into daily life, achieving the dual value of cultural heritage and brand rejuvenation.
- Lub Sij Hawm Ua Hauj Lwm
- The project will be launched in 2025 and enter the production and sales phase.
- Txheej Txheem Ua Hauj Lwm
- This desert Cistanche deserticola plant beverage is very easy to use. Simply open the outer box to take out the portable drink, making it convenient to carry and drink without any complicated steps. Its appearance remains unchanged; the core design is fixed, with only two simple interactions: opening and closing. Just pick it up to use and put it down to store.
- Cov Patent
- donge ejiao
- Cov Tswv Cuab Pab
- LEO
Txhawb Nqa
Tshawb Nrhiav Tshaj Designers.org
Tshawb nrhiav cov khoom lag luam, kev pab cuam thiab lub cib fim los ntawm peb cov neeg koom tes tshaj tawm.
Tshawb Nrhiav Ntxiv
Cov Tsim Uas Sib Txheeb
Tshawb nrhiav ntxiv cov tsim uas tau txais khoom plig hauv tib pawg, xaiv raws li qhov zoo.