Rock Rhyme Tea Lub Thawv Ntim Tshuaj Yej by Yu Hsin Tseng

Rock Rhyme Tea Lub Thawv Ntim Tshuaj Yej by Yu Hsin Tseng is a highly esteemed winner of the very prestigious 2026 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2026

Rock Rhyme Tea Lub Thawv Ntim Tshuaj Yej

by Yu Hsin Tseng

A' Design Award Tooj Winner in Ntim Khoom Category

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Verified Award Winner

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Colors

The Design

About Rock Rhyme Tea Lub Thawv Ntim Tshuaj Yej

Rock Rhyme Tea yog ib qhov kev tsim thawv ntim rau Wuyi Rock Tea, uas yog ib hom tshuaj yej oolong Suav. Qhov kev tsim no tau txais kev tshoov siab los ntawm cov tsob yej uas tuaj hlob hauv tej kem pob zeb saum roob tsua. Cov duab pob zeb xim grey raug muab ua ke nrog cov qauv txaug ntoo los ntawm Tiam Song thiab cov kab cwj mem xuas tes suam niaj hnub no. Ib pob muaj cov hwj ntim tshuaj yej, ib co raj iav rau kev cheb yej txias thiab ib phau ntawv me uas piav txog kaum ob kauj ruam ntawm txoj kev txawj ua yej ib txwm. Cov khoom siv sib tsis hnyav ua zoo li pob zeb tiag, hos cov hwj sab hauv siv cov khoom uas tiv thaiv av noo thiab thaiv duab tshav. Cov hlua maj xuas tes ntos rau nqa ua rau nco txog cov nplooj yej uas muab ntswj. Lub thawv ntim no haum rau kev khaws cia hauv tsev thiab kev mus ncig deb.

The Recognition

About the A' Design Award Tooj

Rock Rhyme Tea Lub Thawv Ntim Tshuaj Yej yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Rock Rhyme Tea Lub Thawv Ntim Tshuaj Yej xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Rock Rhyme Tea Lub Thawv Ntim Tshuaj Yej ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project reinterprets Wuyi Rock Tea through youthful packaging. Inspired by tea growing in cliff crevices, the design combines "rock gray" textures with Song Dynasty woodblock elements and modern brushstrokes. This fusion transforms traditional high-end tea into a trendy brand, bridging generations. The set includes tea canisters and a booklet detailing the "12-step craft." The concept extends to a refreshing cold-brew series, offering modern consumers a diverse drinking experience.
Dimensions & Packaging: Large Gift Box: 295 mm x 170 mm x 110 mm
Travel Set Box: 67 mm x 57 mm x 215 mm
Large Tea Canister: 75 mm x 75 mm x 100 mm
Travel Tea Canister: 50 mm x 50 mm x 50 mm
Cold Brew Bottle: 62 mm x 62 mm x 163 mm
Booklet: 113 mm x 30 mm x 198 mm
Tags: Rock, Rock Tea, Packaging, Gift, Gen Z, Chinese
Production Technology: The gift boxes and tea canisters are made from lightweight materials that simulate the appearance of real rock. To preserve the tea, the inner canisters and cold-brew bottles use moisture-proof and light-blocking materials. For the carriers, we hand-wove hemp ropes to mimic the twisted texture of traditional rock tea leaves. This design combines traditional handcraft with modern material technology to ensure both aesthetics and functionality.
Design Challenge: To move away from traditional tea canister designs, we challenged ourselves to make the packaging look like real rocks while overcoming mass production limits. We used lightweight materials to achieve this heavy stone appearance. Additionally, we had to ensure that the hand-woven hemp rope carriers were functional and strong enough for daily use.
Research: This research employs a multi-dimensional approach to cultural and market repositioning. By analyzing the 12-step traditional tea-making process alongside semi-structured interviews with a 20-person youth demographic, we identified a significant generational aesthetic gap. Our findings revealed that 85% of target users desired a fusion of historical heritage and modern convenience. Consequently, this project strategically utilizes sensory innovation and youthful visual languages to transform an ancient cultural asset into a commercially viable, high-growth lifestyle product for the global market.
Inspiration: This project is inspired by Rock Tea growing in cliff crevices. As a type of Chinese Oolong tea, our goal is to attract young consumers through youthful packaging, bridging the gap between tea culture and the new generation. Based on research into the 12-step traditional craft and modern tea trends, we transformed rugged rock textures into a contemporary gift experience for the youth market.
Project Duration: The project started in December 2025 in Taiwan and finished in March 2026 in Taiwan, and was exhibited in Young Designers' Exhibition (YODEX) in May 2026 in Taiwan.
Operation Flow: The gift set uses a simple top-and-bottom lid structure. To access the tea, users lift the main cover to find two large canisters for long-term storage and one small canister for single-use outdoor brewing. All tea canisters feature sealed lids that are opened by pulling the top cover. For immediate drinking, the cold-brew series uses a standard twist-cap bottle. This design allows users to easily switch between home storage and on-the-go convenience.
Patents: Copyrights belong to Yu Hsin Tseng, Chih Shan Huang, Yung Chia Wang, Ling An Huang, Esther Leau, 2026.
Team Members: Creative Director: Yu Hsin Tseng
Designer: Chih Shan Huang
Designer: Yung Chia Wang
Designer: Ling An Huang
Creative Director: Esther Leau
Image Credits: Image #1 : Photographer Esther Leau, Rockrhyme Tea, 2026.
Image #2 : Photographer Esther Leau, Rockrhyme Tea, 2026.
Image #3 : Photographer Esther Leau, Rockrhyme Tea, 2026.
Image #4 : Photographer Yu Hsin Tseng, Rockrhyme Tea, 2026.
Image #5 : Photographer Yu Hsin Tseng, Rockrhyme Tea, 2026.