Edible Heritage Khoom Pub Ntawm Ib Pob by E G Sain

Edible Heritage Khoom Pub Ntawm Ib Pob by E G Sain is a highly esteemed winner of the very prestigious 2026 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2026

Edible Heritage Khoom Pub Ntawm Ib Pob

by E G Sain

Client: E G Sain

A' Design Award Nyiaj Winner in Ntim Khoom Category

16,671

Verified Award Winner

Verify Award Status for #183441

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Colors

The Design

About Edible Heritage Khoom Pub Ntawm Ib Pob

Qhov kev tsim tshwm no txhawb kev sib txuas ntawm keeb kwm xyoo pua 18 nrog kev pub khoom plig niaj hnub no. Raug tshwm sim los ntawm Sinkang Manuscript xyoo 1774, txoj haujlwm no sib xyaw cov lus Hokkien uas tab tom raug puas tsuaj rau hauv ib pob khoom pub castella zib mu. Los ntawm kev txhais dua cov ntaub ntawv keeb kwm thiab kev ntim khoom uas tsom kwm ib puag ncig, qhov kev tsim no txuas kev lag luam hiav txwv keeb kwm nrog kev txawj ntse ntawm zaub mov. Los ntawm kev luam cov ntawv ncaj qha rau saum npoo ncuav mog, nws hloov cov ntawv sau keeb kwm ua ib qho kev paub kov tau. Kev suav nrog cov pov thawj poj niam keeb kwm tsim ib qho kev sib txuas tshiab ntawm cov ntawv cog lus av qub thiab lub neej niaj hnub.

The Recognition

About the A' Design Award Nyiaj

Edible Heritage Khoom Pub Ntawm Ib Pob yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Edible Heritage Khoom Pub Ntawm Ib Pob xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Edible Heritage Khoom Pub Ntawm Ib Pob yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This cultural gift set imprints endangered Taiwanese Hokkien directly onto food, turning language into a sensory experience that can be seen, tasted, and shared. Transparent stickers placed on the cake can be kept and applied to daily objects, allowing language and emotion to continue after the dessert is gone. The packaging uses FSC-certified paper and plant-based inks to support responsible production.
Dimensions & Packaging: Outer box: approx. 240 x 200 x 75 mm. Contains two honey castella cakes, 186g each, total 372g. The inner box includes two mother-tongue stickers and the outer box includes a Mother's Day greeting card. Main materials include FSC-certified paper, plant-based inks, transparent sticker film, and honey castella baked with traditional wooden-box technique.
Tags: Taiwanese Hokkien, endangered language, honey castella, Castella, language revival, Siraya, cultural gift, food heritage, sustainable packaging
Production Technology: Materials: FSC-certified paper, plant-based inks, and natural pine wood boxes. Craftsmanship: Following traditional methods, the cake is baked in a pine wood box to retain moisture and infused with natural longan honey.
Design Challenge: The main challenge was translating a historically significant manuscript into a contemporary gift set while balancing historical authenticity, emotional warmth, and commercial appeal. Another challenge was turning the serious issue of mother-tongue loss into an experience that feels approachable, giftable, and memorable rather than remaining an abstract cultural slogan.
Research: This project combines historical research, linguistic inquiry, and material study. Research focused on Sinkang Manuscripts, the history of language writing in Taiwan, Siraya culture, sugar trade routes, the link between Taiwanese sugar and Castella, and the use of FSC-certified paper and plant-based inks. The key insight was that language preservation could enter everyday life through food, gifting, and sensory interaction.
Inspiration: Inspired by a rare 1774 Sinkang Manuscript preserved for generations in the Creative Director's family. Written in Romanized Indigenous language, it provides an early historical basis for language writing in Taiwan. The land recorded in the deed once grew sugarcane, later refined into sugar and shipped to Nagasaki for Castella. This honey cake continues that craft lineage as a contemporary cultural translation.
Project Duration: This project was launched in Tainan at the end of 2025 to conduct linguistic research AND concept development. In January 2026, Taipei continued to conduct archival research, creative refinement, packaging design, and prototyping. From historical research to commercial photography, the project was completed in March 2026 and combined 250 years of heritage with contemporary design in just over three months.
Operation Flow: Upon opening, users find two mother-tongue stickers and honey cake imprinted with phrases. Through sight and taste, the mother tongue enters the senses. The transparent stickers can be applied to notebooks or daily objects, allowing the blessings and language to linger in everyday life and extending a brief culinary moment into a lasting cultural connection.
Team Members: Creative Director: Yeh I Chun
Associate Design Director: Tseng Yu Ting
Designer: Lin Yu Pei
Designer: Hung Wan Lun