Propeller Cov Ntawv Lo by Studija Creata

Propeller Cov Ntawv Lo by Studija Creata is a highly esteemed winner of the very prestigious 2014 A' Design Award Kub in Tsim Ntim Khoom Competition Category.

KubNtim Khoom· 2014

Propeller Cov Ntawv Lo

by Studija Creata

Client: Stumbras

A' Design Award Kub Winner in Ntim Khoom Category

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Verified Award Winner

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Colors

The Design

About Propeller Cov Ntawv Lo

Propeller yog cov sau los ntawm cov ntsuj plig los ntawm ntau qhov chaw ntawm lub ntiaj teb, cuam tshuam los ntawm huab cua mus ncig ua si cov ntsiab lus thiab ib tus kws tsav dav hlau ua lub cim ntaus cim. Cov yam ntxwv ntawm txhua cov dej haus raug nthuav tawm los ntawm ntau cov duab piav qhia, cov ntawv sau rau ntawm cov aviation cov paib thiab cov duab kos ua cov kab ke cocktail. Multifaceted tsim yog ua tiav nrog ntau lub suab ntawm cov ntawv ci xim, nyias lacquers, qauv thiab embossing.

The Recognition

About the A' Design Award Kub

Propeller Cov Ntawv Lo yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Propeller Cov Ntawv Lo xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Propeller Cov Ntawv Lo ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Propeller is a collection of spirits from various parts of the world, associated by the theme of air travel, which appeals to male customers and reflects quality and experience. The collection becomes easy to identify because of the character of pilot traveller. His stories are reflected in the illustrations and tell about every beverage's origin country. Features of each sort of beverage are exposed through numerous illustrations, inscriptions resembling aviation badges and sketches serving as cocktail recipes. Multifaceted design is complemented with various tones of coloured foil, different lacquers, patterns and embossing.
Dimensions & Packaging: Capacity: 500 ml. Dimensions: 75 (w) x 295 (h) mm.
Tags: Propeller, label, rum, gin, aviation, pilot, illustrations, package design, Stumbras, Studija Creata
Production Technology: Flexo printing, cold foil, glossy and matt varnish, embossing.
Design Challenge: To create a unified range of associated products, while at the same time emphasizing the distinctiveness and individual features of each of them.
Research: Personal aviation experience of the creative team served for a research. "Flying a hot air balloon I have met a lot of wonderful inspiring people. I embodied them in the character of Propeller’s pilot." says designer and hot air balloon pilot Asta Kaušpėdaitė.
Inspiration: Flight. Journey. Stories… fabulous stories which blur the line between reality and fantasy.
Project Duration: Started in 2013, the collection will be expanded with other beverages.
Operation Flow: The theme of air travel, exposed through numerous illustrations and other eye-catching details, invites the consumer to examine the product closely and get involved into a play of imagination, inspires for discoveries of new flavours and blends. Varying recipes sketches offer possible ways of enjoying the product.
Team Members: Asta Kauspedaite (Designer, "Studija CREATA")
Rimas Valeikis (Illustrator)
Jurate Paulauskiene (Product development department manager, "Stumbras")
Kestutis Poniskaitis (Designer, "Studija CREATA")
Image Credits: Edgaras Marozas