Clive Cov Tshuaj Pleev Ib Ce Ntim by Jonathan Nacif de Andrade

Clive Cov Tshuaj Pleev Ib Ce Ntim by Jonathan Nacif de Andrade is a highly esteemed winner of the very prestigious 2018 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2018

Clive Cov Tshuaj Pleev Ib Ce Ntim

by Jonathan Nacif de Andrade

Client: Cosmetics Clive

A' Design Award Nyiaj Winner in Ntim Khoom Category

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Colors

The Design

About Clive Cov Tshuaj Pleev Ib Ce Ntim

Lub tswv yim ntawm Clive cosmetic packaging tau yug los ua neeg txawv. Jonathan tsis yog cia li xav tsim lwm hom tshuaj pleev ib ce nrog cov khoom lag luam. Kev txiav txim siab los tshawb txog qhov rhiab siab thiab me ntsis ntau dua li nws ntseeg txog kev saib xyuas tus kheej, nws nyob rau ib lub hom phiaj tseem ceeb. Qhov sib npaug ntawm lub cev thiab lub siab. Nrog Hawaii kev tshoov siab tsim, kev sib xyaw ntawm cov nplooj ntoo sov, ua kom pom ntawm hiav txwv, thiab kev paub ntawm pob khoom ua rau qhov kev xav ntawm so thiab kev thaj yeeb. Kev sib xyaw ua ke no ua rau nws muaj peev xwm coj cov kev paub hauv qhov chaw ntawd mus rau kev tsim qauv.

The Recognition

About the A' Design Award Nyiaj

Clive Cov Tshuaj Pleev Ib Ce Ntim yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Clive Cov Tshuaj Pleev Ib Ce Ntim xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Clive Cov Tshuaj Pleev Ib Ce Ntim yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by some of the most paradisiacal places in the world, each design and each aroma receives a unique characteristic. When thinking about packaging inspired by Hawaii, for example, the design makes home scent an object of decoration, with more tropical aspects and aromas that remind us of the beach, the sea and the waves breaking in the sand. In our daily lives, we need moments of relaxation and inner peace, so it was possible to bring the experience and good influence of those places in various products of this line.
Dimensions & Packaging: Width 70 mm x Height 230 mm x Depth 70 mm
Tags: cosmetics, packaging design, home spa, welfare
Production Technology: The visual aspects and concepts of the scents were considered to offer the sensation of skin care and well-being, so the outer packaging has a finish called matt soft touch lamination, which offers a soft and delicate touch as well as the skin human. With a printing technology, a small detail of the packaging received an aroma printed on the paper that together with other packages exude a delicate and sensitive aroma in the environment, making the product already more interactive and aromatic at the point of sale.
Design Challenge: My biggest challenge was to make packaging design compatible with the scents of products that had already been created. In order to have harmony between the design and the aromas, I made a cautious study of the chemical and natural compositions of perfumes, including olfactory tests, after which I was able to define which product line the aroma would be attributed to.
Research: Before developing this project, I researched some elements and concepts that could inspire creativity. Some keywords were essential in that research, such as Paradises, Sensations, Memories, Art, Modern, Sophisticated, Moments, Versatility and Movement. My greatest inspiration was the natural beauties of our planet, both in color and their cultures. Because there are so many beautiful places, I could hardly have been inspired by just one place, nevertheless I sought the beauty of places like Hawaii, New Zealand, Greece, Africa, Brazil and Indonesia, unique characteristics that I represented through the design in specific lines.
Inspiration: The Clive project was born to be different, I did not just want to create another cosmetic packaging with common and high-scale products. I wanted to convey a little more than I believe in terms of personal care. Caring for our well-being requires a moment of peace and balance between body and mind. Thinking about it, I was inspired by some of the most paradisiacal scenery of nature and the world to make those moments even closer to the sensations of pleasure, happiness and great memories that those places bring to us.
Project Duration: The project was started in May 2017 and was completed in September 2017, in Brazil.
Operation Flow: The product and packaging were developed to give gifts, offer unique moments of well-being and decorate. What makes the product special is the interaction of your eye contact, tactile and olfactory. When looking at the product we can live a memory, when touching the packages we can feel the smoothness of the skin, and when we feel the aroma, we can feel happiness and well-being. Those aspects stand out in the interaction and are extremely important for a unique experience between you and the product.
Patents: Jonathan Nacif de Andrade, 2017.
Image Credits: Jonathan Nacif de Andrade, 2017.