The Sands Wine Labels Cov Haujlwm Caw by Giovanni Murgia

The Sands Wine Labels Cov Haujlwm Caw by Giovanni Murgia is a highly esteemed winner of the very prestigious 2018 A' Design Award Hlau in Tsim Ntim Khoom Competition Category.

HlauNtim Khoom· 2018

The Sands Wine Labels Cov Haujlwm Caw

by Giovanni Murgia

Client: Cantina Li Duni

A' Design Award Hlau Winner in Ntim Khoom Category

19,437

Verified Award Winner

Verify Award Status for #67776

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Sands Wine Labels Cov Haujlwm Caw

Txhawm rau kom paub cov qauv tsim ntawm cov ntawv lo, kev tshawb fawb tau ua tiav ntawm kev luam ntawv, cov ntaub ntawv thiab cov kev xaiv nraaj, tuaj yeem sawv cev rau cov txiaj ntsig ntawm tuam txhab, keeb kwm thiab thaj chaw uas cov cawv no tau yug los. Lub tswv yim ntawm cov ntawv sau pib los ntawm cov yam ntxwv ntawm cawv: cov xuab zeb. Qhov tseeb, hmab tau loj hlob rau ntawm hiav txwv xuab zeb tsuas nyob ze ntawm ntug hiav txwv. Cov tswvyim no tau ua nrog cov txheej txheem embossing coj mus tsim cov qauv tsim ntawm cov xuab zeb ntawm Zen lub vaj. Peb daim ntawv lo ua ke tsim tus qauv tsim uas sawv cev rau lub hom phiaj winery.

The Recognition

About the A' Design Award Hlau

The Sands Wine Labels Cov Haujlwm Caw yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. The Sands Wine Labels Cov Haujlwm Caw xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. The Sands Wine Labels Cov Haujlwm Caw tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
Dimensions & Packaging: Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
Tags: wine, label, packaging, wine label design
Production Technology: For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project.
Design Challenge: The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia
Research: The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
Inspiration: The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
Project Duration: Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
Operation Flow: The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
Patents: No copyrights on this project
Team Members: Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA
Image Credits: Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver