Appetisi Kev Ntim Khoom Ntawv Cheese by Fanny De Bray

Appetisi Kev Ntim Khoom Ntawv Cheese by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2020

Appetisi Kev Ntim Khoom Ntawv Cheese

by Fanny De Bray

Client: APPETISI by Granarolo

A' Design Award Tooj Winner in Ntim Khoom Category

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Colors

The Design

About Appetisi Kev Ntim Khoom Ntawv Cheese

Appetisi yog ib qho tsim qauv ntim khoom rau cov cheese uas twb txiav tas lawm. Cov khoom no muaj cheese daim plaub kaum, cheese ntxuav thiab mozzarella cov ntum. Txhua lub thawv yog tsim los ntawm plastic thiab muaj ib qhov qhib uas pom kev tau, yog li cov cheese sab hauv yeej pom tau ncaj qha. Cov duab luam ua rau txhau yam khoom muaj nws tus cwj pwm thiab qhia meej tias yuav siv txhau hom cheese li cas. Lub npe Appetisi muaj peb lub tswv yim sib txuas: qhov xav noj mov, khoom noj me me, thiab txoj kev siv tau yooj yim. Tus qauv tsim no ua rau cheese zoo li ib qho khoom noj sai thiab yooj yim, thiab cov thawv no muaj muag rau hauv European cov khw muag khoom loj.

The Recognition

About the A' Design Award Tooj

Appetisi Kev Ntim Khoom Ntawv Cheese yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Appetisi Kev Ntim Khoom Ntawv Cheese xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Appetisi Kev Ntim Khoom Ntawv Cheese ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product.
Dimensions & Packaging: Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm
Tags: Cheese, personification of cheese, fun, shift, desecration of cheese
Production Technology: Plastic packaging with a transparent window to see the cheese.
Design Challenge: The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
Research: 1) brand platform
2) Naming
3) Logo
4) Packagings
Inspiration: While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
Project Duration: The project started in July 2017 and ended in February 2018.
Operation Flow: This product is sold in supermarkets in Europe.
Fromage product in France.
Patents: Copyrights belong to Fanny de Bray
Team Members: Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter)
Image Credits: Illustration : Fanny de Bray