KannuNaUm Daim Ntawv Caw by Giovanni Murgia - Redfish Adv

KannuNaUm Daim Ntawv Caw by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2019 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2019

KannuNaUm Daim Ntawv Caw

by Giovanni Murgia - Redfish Adv

Client: Cantina Ogliastra

A' Design Award Nyiaj Winner in Ntim Khoom Category

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Colors

The Design

About KannuNaUm Daim Ntawv Caw

Tus tsim ntawm KannuNaUm cov ntawv caw tau pom tus cwj pwm los ntawm nws txoj kev ua kom zoo thiab tsawg, tau los ntawm kev tshawb rau cov cim uas tuaj yeem sawv cev lawv lub keeb kwm. Thaj av, kab lis kev cai thiab mob siab rau ntawm winegrowers ntawm Thaj Av ntawm Kev Ntev ntev tau kos mus rau hauv ob daim ntawv tswj kev sib koom tes no. Txhua yam yog ua kom zoo dua qub los ntawm kev tsim qauv ntawm centenarian grapevine uas tau ua nrog cov txheej txheem ntawm cov txheej kub nchuav hauv 3D. Lub cim duab tsim qauv uas sawv cev rau keeb kwm ntawm cov cawv no thiab nrog lawv cov keeb kwm ntawm thaj av los ntawm kev yug los, Ogliastra Thaj Av ntawm Lub Tsev Nruab Nrab nyob hauv Sardinia.

The Recognition

About the A' Design Award Nyiaj

KannuNaUm Daim Ntawv Caw yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. KannuNaUm Daim Ntawv Caw xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. KannuNaUm Daim Ntawv Caw yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of these labels starts from the unique characteristic of these wines:the strength of a unique land, the history of this people, the good environment and the secret of longevity. Each of these elements is part of these wines and the labels that represent them.The symbol of the grapevine on this label represents all this, its golden color is the prestige of this great wine born from centenary vines and is the representation of the bond of winemakers with their historical and cultural roots.
Dimensions & Packaging: The labels are 120 mm x 130 mm
Tags: wine, history, label, sardinia, italy
Production Technology: The label was printed on special paper with a tactile sensation. This characteristic gives at the label a more prestigious and important role.
The grapevine is obtained with a special printing technique called "cast gold" that gives a tactile sensation in relief with the elegant presence of gold.
Design Challenge: The challenge for this label was to be able to transfer the importance of this wine that comes from the centenarian vines and that is connected with the history of these territories.
Research: The research for the development of the design starts from the typical elements of this land. We are in Ogliastra - Sardinia, a land at the center of the Mediterranean sea. This is the land of Longevity, here there is the largest number of people reaching 100 years old. The name of the wine which means "our sapling", that is the vine that expands its roots in the territory. The grapevine is the history and the essence of life, the gold recalls the preciousness and elegance.
Inspiration: The strength of a unique land, the history of this people, the good environment and the secret of longevity. all these elements condensed on a single symbol: the golden grapevine. This represents the bond with this land, the history of this people and the essence of this wine, born from grapes of centenarian grapevines.
Project Duration: The project is started in September 2018 and complete in December 2018 in Sassari (Sardinia, Italy). It is presented on media in February 2019 in Tortoli (Sardinia, Italy)
Operation Flow: The design of these labels is designed to give a tactile effect when the bottle is picked up, thanks to the label paper and tactile processing. The visual effect is given by the embossing of the design of the grapevine.
Team Members: Art direction: Giovanni Murgia
Designer: Giovanni Murgia
3D render: Bruno Haver
Print: Tipografia Puddu
Image Credits: Image 1: 3D designer Bruno Haver
Image 2: 3D designer Bruno Haver
Image 3: 3D designer Bruno Haver
Image 4: 3D designer Bruno Haver