All Mies Packaging Kev Siv Tseem Ceeb: Thoob Ntim Moos Ntawm Tes by Walmir Luz

All Mies Packaging Kev Siv Tseem Ceeb: Thoob Ntim Moos Ntawm Tes by Walmir Luz is a highly esteemed winner of the very prestigious 2019 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2019

All Mies Packaging Kev Siv Tseem Ceeb: Thoob Ntim Moos Ntawm Tes

by Walmir Luz

Client: All Mies

A' Design Award Tooj Winner in Ntim Khoom Category

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The Design

About All Mies Packaging Kev Siv Tseem Ceeb: Thoob Ntim Moos Ntawm Tes

Ntawv Qhia: All Mies yog ib qho tsim qauv thoob ntim rau moos ntawm tes. Lub thawv yog tsim los ntawm ntau txheej ntawv nyob tag nrho, muaj ib qho txiav ua qauv moos nyob rau hauv nruab nrab, qhov chaw uas lub moos nyob. Ib txoj hlua yas nyias me me nyob rau hauv cov qhov me me thiab tuav cov txheej ntawv sib txuas ua ke. Lub thawv sab nraud vov lub cev thiab muaj lub cim npe lag luam sau rau saum nraud. Lub thawv sab nraud yuav muab thawb tawm los sis qhib tau ntawm sab qab. Thaum muab txoj hlua yas tshem tawm, cov txheej ntawv yuav sib cais thiab qhia lub moos tawm los. Tus qauv sib txheej no tau txais kev tshoov siab los ntawm cov qauv thaj chaw siab qeb siv rau kev tsim qauv.

The Recognition

About the A' Design Award Tooj

All Mies Packaging Kev Siv Tseem Ceeb: Thoob Ntim Moos Ntawm Tes yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. All Mies Packaging Kev Siv Tseem Ceeb: Thoob Ntim Moos Ntawm Tes xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. All Mies Packaging Kev Siv Tseem Ceeb: Thoob Ntim Moos Ntawm Tes ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The All Mies box translates the simplicity of the watch design into a minimal and yet bold packaging. Embracing the same style found on the timepieces, the packaging is carefully designed to create an artful experience from beginning to end. The concept relies on a series of different layers that are tightly fit together as pieces of a puzzle waiting to slowly unveil the final product inside.
Dimensions & Packaging: Width 2-3/4" x Depth 5/8" x Height 11"
Tags: watch packaging, packaging, minimalist box, minimalist packaging, layered box, layered packaging.
Production Technology: The final design uses a series of cardstock layers that feature a timepiece cutout in the center where the main product is supposed to sit. These layers are bundled together by a thin rubber band that rests on small notches. The main core is then enclosed by a final cover that engraves the brand identity of the product and company.
Design Challenge: As the concept of a small startup, the biggest challenge was to achieve a unique design packaging that was elegant and simple at an affordable price. By rejecting generic boxes we had to carefully study production processes and materials that would allow us to achieve a custom design with financial constraints.
Research: The All Mies brand was established following the Miesian style. Every product and packaging are created to be simple and bold by embracing clean lines and a minimalist approach. All designs are generated through the understanding of its function. Tying the functionality of a piece to the establishment of its design enables the whole concept to achieve a holistic approach.
Inspiration: The packaging is inspired on the art of model making: topographic models can be created to illustrate mass and shape through the use of a sequence of layers. The final design expands upon the architectural identity of the brand by creating a play between volumes and voids and lets form follow function.
Project Duration: October 2018 to January 2019. Los Angeles/CA, USA
Operation Flow: When completely enclosed, the packaging can be opened by either sliding the core out of the cover or opening the cover from the back tab. Once the cover is removed, the main core is untied by removing the rubber band. Once the rubber band is removed, the main core becomes a series of independent layers that reveals that watch at its center.
Team Members: Creative Director: Walmir Luz
Designer: Philip Paul
Image Credits: Image #1: All Mies LLC
Image #2: All Mies LLC
Image #3: All Mies LLC
Image #4: All Mies LLC
Image #5: All Mies LLC
Image #6: All Mies LLC