Cedea - Dolomites' Luxury Mineral Water Iav Fwj Dej Ntxhia Dej by Nick Pitscheider and Sharon Hassan

Cedea - Dolomites' Luxury Mineral Water Iav Fwj Dej Ntxhia Dej by Nick Pitscheider and Sharon Hassan is a highly esteemed winner of the very prestigious 2019 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2019

Cedea - Dolomites' Luxury Mineral Water Iav Fwj Dej Ntxhia Dej

by Nick Pitscheider and Sharon Hassan

Client: Nick Pitscheider

A' Design Award Nyiaj Winner in Ntim Khoom Category

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Verified Award Winner

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Tshawb Xyuas Kev Pabcuam Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Cedea - Dolomites' Luxury Mineral Water Iav Fwj Dej Ntxhia Dej

Tus tsim dej Cedea yog kev tshoov siab los ntawm Ladin Dolomites thiab cov lus dab neeg hais txog lub teeb pom kev zoo Enrosadira. Ua los ntawm lawv cov ntxhia tshwj xeeb, Dolomites teeb rau hauv cov xim liab, kub hnyiab ntawm lub hnub tuaj thiab hnub poob, qiv cov scenery ib puag ncig zoo nkauj. Los ntawm "zoo li lub vaj zoo li lub vaj ntawm Roses", Cedea ntim lub hom phiaj los ntes lub sijhawm tam sim no. Qhov tshwm sim yog lub khob iav ua rau cov dej glare thiab flare rau cov nyhuv xav tsis thoob. Cov xim ntawm lub raj mis txhais tau hais tias zoo ib yam li qhov tshwj xeeb ci ntawm Dolomites da dej hauv cov pob zeb hauv av sawv liab thiab xiav ntawm lub ntuj.

The Recognition

About the A' Design Award Nyiaj

Cedea - Dolomites' Luxury Mineral Water Iav Fwj Dej Ntxhia Dej yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Cedea - Dolomites' Luxury Mineral Water Iav Fwj Dej Ntxhia Dej xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Cedea - Dolomites' Luxury Mineral Water Iav Fwj Dej Ntxhia Dej yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Cedea bottle, tall and smooth, is only made in first-class quality glass. Its thick coloured bottom (sculpted with the Cedea rose symbol) generates a unique colour glare effect spreading through the water, highlighted by the twisting vertical lines that give the bottle a delicate spiral asymmetric shape, resembling the natural shape of Cedea, the Goddess of Water and Life.
Dimensions & Packaging: Cedea water comes in two qualities, Still and Sparkling, and in two sizes.
Still Cedea water bottle is coloured in pinky red.
Sparkling Cedea water is coloured in turquoise.
The primary bottle is size 750ml. Height: 320 mm - Diameter: 83,7 mm
The half size bottle is 375ml. Height: 254 mm - Diameter: 69,8 mm
Tags: cedea, enrosadira, dolomites, luxury, lifestyle, premium mineral water, design
Production Technology: Cedea is only in first-quality white glass. The bottom, colour varnished, is unusually thick to allow the embedding of the Cedea rose symbol. Such thickness emphasizes also the "lens effect" that makes the symbol very visible in its carvings. The bottle is taller than usual: elegant and smooth. The shape presents three vertical engraved twisting lines. They make the bottle always delicately asymmetric, giving it a natural and unique silhouette. Such shape is difficult to achieve: In Italy only one glass maker was able to make it. The cap is in sleek aluminum delicately marked.
Design Challenge: The packaging for Cedea needed to be special. Unique, exclusive, but also elegant, smooth and memorable. The search for the wow effect led to using the water inside the bottle to be part of the packaging surprising look. The prototyping and experimentation of this was quite complex, as understanding the reaction of water to reflections and refraction is not an easy task. Then, we had to make it. It's a bottle expensive to make. Born to be different from the usual standards, the following challenge was to make all the elements come together to form the final bottle in a feasible way costwise.
Research: Initial research made clear the interest for high-end mineral waters on the international market. Five different designs were explored as drafts, to gather feedback from potential investors. The chosen, final design was developed to the end to be the Cedea packaging bottle. The key was to create a bottle that could carry successfully the values of the Dolomites: beauty, poetry, nature, purity, lifestyle. The Cedea bottle embeds the Dolomites Enrosadira legend, recreating its colour flaring inside the water itself, to be a unique and surprising water on the table of 5-stars customers.
Inspiration: Cedea was the Goddess of Water and Life by the traditional legends of the Ladin people, that inhabited the Dolomite mountains for over fifteen centuries. She is now the only mineral water from the heart of the Dolomites. It takes inspiration from their colourful phenomenon called Enrosadira, also linked to the Garden of Roses legend, that originated the rose flower brandmark as well. The Cedea bottles are meant to resemble the special glow of the Dolomites bathed in the Enrosadira rose red and the blue of the sky, creating a surprising colourful effect that makes the water glare and shine vibrantly.
Project Duration: The first drafts of Cedea bottle were made in 2012 - 2013.
After the consolidation of the company, the development of the bottle was brought to final product during 2017. In 2018 the Cedea website was online. Initially as teaser, finally unveiling the product in spring 2018.
Operation Flow: Handling the Cedea water bottle, its look changes as the reflections and refraction of the colour from the bottom spreads into the water in a very dynamic and vibrant way. Because of its twisting lines, the bottle shape is never symmetrical, achieving a smooth and more natural look.
Patents: The brand name Cedea is registered at UIBM - EUIPO - file n. 2013902212604 - ID 4721032 - Copyrights belong to Lizio Rizzi - Cedea CEO)
The brand mark Cedea is registered EUTM at EUIPO - file n. 016432502 - ID 816032
The brand mark Cedea is registered at WIPO - file n. 1369648 - ID 1048586
The Cedea Bottle design is registered RCD at EUIPO - WIPO - Des.n. 003932219-0001- ID 816032 (Designers: Nick Pitscheider, Sharon Hassan)
All Copyrights belong to Cedea Srls.
All the design was made by Nick Pitscheider - Nick Pitscheider/Sharon Hassan. All the design is internationally registered by Cedea.
The person responsible for all the Cedea design is Nick Pitscheider - Cedea Brand Manager.
Team Members: Nick Pitscheider
Sharon Hassan
Image Credits: All images are by Mattia Rizzi - Cedea Official Photographer.
(Including all the product shots and all the natural landscapes).