Cervinago Rosso Packaging Design los ntawm Luigi Mazzei

Qhov qauv tsim Cervinago Rosso Packaging Design los ntawm Luigi Mazzei yog tus yeej muaj nqis heev ntawm qhov khoom plig 2019 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2019

Cervinago Rosso Packaging Design

los ntawm Luigi Mazzei

Tus Neeg Siv: Azienda Agricola Cerchiara

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

13,810

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #81713

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Cervinago Rosso Packaging Design

Nyob rau hauv thaum ntxov 1940s, ib tug cinematographic tam sim no hu ua "noir" tuav. Lub ntsiab protagonist hloov mus ua ib tug maub poj niam, seductive thiab elegant, hnav khaub ncaws tsaus. Tus neeg sawv cev nrog daim ntawv lo tsim yog kev tshoov siab los ntawm Billy Wilder zaj duab xis "Double Indemnity". Daim ntawv lo keeb kwm yav dhau thiab cov ntawv sau ntawm Cervinago nco qab cov ntsiab lus zais ntawm lub raj mis thiab tus poj niam tsaus nti daim di ncauj. Geographical ntau lawm cheeb tsam yeej nyob rau hauv lwm yam typefaces. Infographics nyob rau sab nraum qab daim ntawv qhia txog cov yam ntxwv tseem ceeb ntawm lub raj mis.

Qhov Lees Paub

Txog A' Design Award Tooj

Cervinago Rosso Packaging Design yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Cervinago Rosso Packaging Design xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Cervinago Rosso Packaging Design ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Thanks to the usage of a typeface 30s styles, the bottle has been dressed with a dark dress, at the same time elegant and seductive. The red lettering of Cervinago predominates over the entire label, and represents the dark lady of cinematographic stereotype of those years. The red revokes both the hidden content of the bottle and the lipstick of the dark lady on the glass, common picture in the movies.
Qhov Loj & Ntim: Wine bottle 75 cl Height : 280mm Diameter : 68mm
The label consists of two parts: the main label (80 x 110 mm), and the back label (70 x 80 mm)
Cov Ntsiab Lus: wine, label, packaging, Packaging design, brand identity, Cervinago
Thev Naus Laus Zis Tsim Khoom: An uncoated, matt, woodfree printing paper with a tactile hand made appearance and feel. Wet strength and anti fungicidal treated it is specially designed for the labeling of luxury goods, wines and beverages in particular.
Kev Sib Tw Tsim Qauv: The invite to discover the mystery through the seduction of the product is a metaphorical recall to the conceptual exceedance of little known territory of Alta Ionian Calabria, out of the mass tourist destinations and ideal for lovers of natural and rural experiences linked to the high quality products poorly known and procurable.
Kev Tshawb Fawb: Starting from the key contents (from the conceptual basis) of the semiotic square of Floch (that defines the conceptual reason according to which a consumers choose a good or a service), the branding strategy of the label, inspired by noir movies 40s styles, conveys on the front of the bottle the playful and utopian values of the product and on the back the critical ones. Seduction and mystery, playful and utopian values capture the attention of the consumer, inviting him to discover the content of the bottle and the geographical area in which it is born.
Kev Txhawb Siab: The branding strategy of the label, inspired by noir movies 40s styles, conveys on the front of the bottle the playful and utopian values of the product and on the back the critical ones. The label, with a black background, takes the same atmosphere of the noir movies 40s styles, in which the main character was often an elegant seductive and mysterious woman.
Lub Sij Hawm Ua Hauj Lwm: The project lasted five months, from February 2017 to July 2017 and it was created in Trebisacce (Cosenza, Italy). It was shown at 2018 in Verona at Vinitaly International Packaging Competition 2018 (Winning the Bronze Label)
Txheej Txheem Ua Hauj Lwm: The main pillars of the communication strategy are quality, territory and origin. The above mentioned values are reflected in the communication path of the label, aimed at informing the customers on the whole production cycle of Cervinago. The infographics on the back of the label have been designed to be engaging peoples, giving clues of the main features of the wine as the year, serving temperature and alcoholic richness. The main goal of the icons is to support the customer that is habits to read less and less because he is influenced by the prevailing and overabundant web communication full of text.
Cov Tswv Cuab Pab: Designer: Luigi Mazzei
Kev Qhuas Duab: Image#1: Photographer Luigi Mazzei, 2019
Optional Image#1: Photographer Luigi Mazzei, 2019
Optional Image#2: Photographer Luigi Mazzei, 2019
Optional Image#3: Photographer Luigi Mazzei, 2019
Optional Image#4: Photographer Luigi Mazzei, 2019
Image Profile: Photographer Gaetano Gianzi, 2019
Video Credits: Luigi Mazzei, 2019