Sparkling Juice Kev Ntim Khoom Haus by Mao Ming and Yao Dabin

Sparkling Juice Kev Ntim Khoom Haus by Mao Ming and Yao Dabin is a highly esteemed winner of the very prestigious 2020 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2020

Sparkling Juice Kev Ntim Khoom Haus

by Mao Ming and Yao Dabin

Client: Beijing Platinum Tiande Trading Co., Ltd.

A' Design Award Tooj Winner in Ntim Khoom Category

21,454

Verified Award Winner

Verify Award Status for #86414

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sparkling Juice Kev Ntim Khoom Haus

Sparkling Juice yog qhov tsim khoom ntim rau ib yam kua txiv hmab txiv ntoo uas muaj cov cua daus (carbonated). Tus qauv tsim no muab daim ntawv qhia (label) sib txuas nrog lub duab ntawm lub raj mis iav. Daim ntawv qhia uas muaj kab tsis ncaj (beveled) raws li qhov nkhaus ntawm lub raj mis, thiab muaj ib daim ntawv qhia txiv hmab txiv ntoo me me qhia txog qhov qab zib ntawm kua txiv ntawd. Cov duab kos tes qhia txog plaub tus tsiaj, ib tug flamingo, ib tug leopard, ib tug giraffe thiab ib tug chameleon, uas tabtom cev mus rau plaub yam txiv hmab txiv ntoo, lime, passion fruit, strawberry thiab lychee. Lub raj mis muaj 290 milliliters thiab siab 20 centimeters. Kev luam ntawv nyiaj kub (hot silver printing) thiab kev ua kom pob nthuav (embossing) raug siv rau saum daim ntawv qhia.

The Recognition

About the A' Design Award Tooj

Sparkling Juice Kev Ntim Khoom Haus yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Sparkling Juice Kev Ntim Khoom Haus xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Sparkling Juice Kev Ntim Khoom Haus ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product name is "Sparkling Juice". The project is a packaging design for a bubble water drink. The design combines the label with the shape of the bottle. The beveled label is a good indication of the curvature of the bottle. At the same time, the small fruit label reminds the taste of the juice. The design of the packaging illustrations cleverly applies a combination of animal images and fruit images, which makes life interesting and highlights the brand's theme.
Dimensions & Packaging: 290ml/20cm/Glass bottle/Glass bottle label
Tags: Juice, glass bottle, packaging, illustration
Production Technology: The design includes: glass bottle design, glass bottle design.
Printing process: hot silver, bump
Design Challenge: This Sparkling Juice is packaged in glass bottles. Its label design has a distinctly inclined curvature that makes the shape of the glass bottle look more beautiful. At the same time, this also makes it difficult to label. The company therefore adjusted the labeling water flow line and finally solved the problem.
Research: The design team designed the shape of the glass bottle and the product label. Make the project consistent with the characteristics of bubble aquatic products. Highlights the fresh, interesting concept of the product. Since its launch, it has been well received.
Inspiration: The packaging design uses hand-drawn illustrations. Four different animals were created: flamingos, leopards, giraffes and chameleons. And four different fruits: lime, passion fruit, strawberry, lychee. The animals in the label stretched their heads forward and wanted to touch the fruit labels in the juice. This packaging design makes the product more interesting. And welcomed by young people.
Project Duration: The project began in October 2018 and ended in February 2019.
Location: Zhejiang, China.
Operation Flow: Glass bottle design, label design, label graphic design, printing process design, market testing.
Team Members: Mao Ming
Yao Dabin
Li Qian
Image Credits: Image #1: Creator Mao ming
Image #2: Creator Mao ming
Image #3: Creator Mao ming
Image #4: Creator Mao ming
Image #5: Creator Mao ming