Mirzam: Monsters Collection Chocolate Ntim los ntawm Backbone Branding

Qhov qauv tsim Mirzam: Monsters Collection Chocolate Ntim los ntawm Backbone Branding yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Kub hauv Pawg Sib Tw Tsim Ntim Khoom.

KubNtim Khoom· 2021

Mirzam: Monsters Collection Chocolate Ntim

los ntawm Backbone Branding

Tus Neeg Siv: Backbone Branding

Tus Yeej A' Design Award Kub hauv Pawg Ntim Khoom

35,217

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #86552

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Mirzam: Monsters Collection Chocolate Ntim

Chocolate-makers los ntawm UAE (Dubai) xav tau cov khoom lag luam rau cov khoom siv tes ua taum-rau-bar chocolate. Los ntawm lub npe thiab tus kheej mus rau cov khoom tsim thiab ntim, pab pawg tsim txhua lub ntsiab lus nrog cov dab neeg txaus nyiam nyob ib ncig ntawm tag nrho lub tswv yim. Lub hom phiaj raws li kev taug kev los ntawm cov neeg Orient thaum ub nyob rau hauv txoj kev tsis nco qab txog dej hiav txwv thiab txoj hauv kev tau tsim. Kev taug kev los ntawm ib lub teb chaws mus rau lwm qhov, ntsib monsters thiab mythical cim. Lub ntim tsim yog qhov kev tsis pom kev ntawm kev taug kev ntawm cov lus dab neeg thiab kev muaj tiag.

Qhov Lees Paub

Txog A' Design Award Kub

Mirzam: Monsters Collection Chocolate Ntim yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Mirzam: Monsters Collection Chocolate Ntim xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Mirzam: Monsters Collection Chocolate Ntim ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
Qhov Loj & Ntim: Width 31 mm x Depth 1 mm x Height 61 mm
Cov Ntsiab Lus: chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
Thev Naus Laus Zis Tsim Khoom: The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
Kev Sib Tw Tsim Qauv: The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
Kev Tshawb Fawb: The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
Kev Txhawb Siab: The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
Lub Sij Hawm Ua Hauj Lwm: January-September 2015, Yerevan, Armenia
Txheej Txheem Ua Hauj Lwm: The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
Cov Patent: Copyrights belong to Mirzam Chocolate Makers
Cov Tswv Cuab Pab: Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian
Kev Qhuas Duab: All Photo Credits to Bacbkone Branding