Pony Pack Tea Primary Function: Thawv Khoom Plig Rau Tshuaj Yej by Xiang Qian, Deng Zhehao and Yao Wenliang is a highly esteemed winner of the very prestigious 2020 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.
NyiajNtim Khoom· 2020
Pony Pack Tea Primary Function: Thawv Khoom Plig Rau Tshuaj Yej
by Xiang Qian, Deng Zhehao and Yao Wenliang
Client: Rufy Design
A' Design Award Nyiaj Winner in Ntim Khoom Category
Verified Award Winner
Verify Award Status for #87642The Design
About Pony Pack Tea Primary Function: Thawv Khoom Plig Rau Tshuaj Yej
Pony Pack Tea yog ib qho khoom plig kev npaj khob thermo rau tshuaj yej zoo tshaj plaws. Lub tswv yim raws li keeb kwm ntev ntawm kev ua tshuaj yej, uas cov txheej txheem ib txwm muaj tau khaws cia thiab sib xyaw nrog kev tswj kev tsim khoom niaj hnub. Cov cim ntawv Suav uas sau ua cov qauv ntawm lub sij hawm sib txawv raug tso txheej saum nplooj ntawv los qhia txog qhov zoo uas nqa dhau lub sij hawm. Cov khoom muaj xws li ib lub thawv thiab ib lub hnab ntaub uas kaw nrog ib txoj hlua khi ceev. Siv daim ntawv khoob khoob yooj yim, nrog screen printing, bronzing thiab embossing. Cov ntsiab qhia txog cov ncej tshuaj yej thiab cov ncuav tshuaj yej.
The Recognition
About the A' Design Award Nyiaj
Pony Pack Tea Primary Function: Thawv Khoom Plig Rau Tshuaj Yej yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Pony Pack Tea Primary Function: Thawv Khoom Plig Rau Tshuaj Yej xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Pony Pack Tea Primary Function: Thawv Khoom Plig Rau Tshuaj Yej yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique attribute of this project lies in the use of a relatively obscure design idea, with the text of different ages as the main body of the tea process to connect the heritage
- Dimensions & Packaging
- Box x24.2cm*y15cm*z5.1cm bag x63cm*d10.5cm
- Tags
- Tea packaging design, gift box packaging design, calligraphy, Oriental charm design
- Production Technology
- Canvas slanting across the belt tea bag, rope tightening knot type, screen printing, bronzing, convex, simple texture paper
- Design Challenge
- The challenge of the research and development of high-end gifts comes from how to explore the historical origin of the brand itself, so as to interpret the form, charm and soul in line with the product temperament in essence, and at the same time, to ensure that the cost of packaging form will not lead to the soaring cost of mass production.
- Research
- 1. Research type: the user group is high-end consumers aged 25-45 years old.
2. Research objectives and methods: to find the essential value demand behind high-end gifts, conduct research, simulation, inquiry and analysis
3. Data collection and research tools: inspiration board, mind map, database
4. Research effects of participants or real-life phenomena such as experiments, results, insights and influences, business, society and design itself: through data research, simulation gifts, and search for experimental participants who meet the characteristics without telling them to buy finished products and send them to friends and then conduct investigation. It is found that high-end consumer groups not only have requirements for the quality of the product itself, but also have certain requirements for the historical origin behind the product as well as the aesthetic feeling of packaging design form and the charm it shows. We have therefore integrated the three to highlight the quality, heritage and extraordinary taste of the gift, in order to gain the ultimate buyer a solid friendship and praise in return. - Inspiration
- The inspiration comes from its tea making process. On the basis of traditional techniques, the key parts of the tea are kept and the modern scientific management is introduced. After hundreds of years, the traditional part of tea has been preserved with better production techniques. Therefore, the superposition of the writing styles of different ages is used to express the inheritance of quality across time.
- Project Duration
- 2017-2017.9 changsha, hunan province, China
- Operation Flow
- The design target customers are 25-45 years old in the middle and high-end consumption capacity of the crowd. The starting point of this design is the brand story, the special structure of the product and the Oriental spirit. The tea Marvin is the background, and the special structure of the product is combined with the shape of the tea column and tea cake. To create a cultural background, special appearance modeling, Oriental aesthetics of the collection level gift packaging, is the design for the final buyers of the integration and optimization of the value set, to create value for the buyers.
- Team Members
- Planning: liu jun
Designer: xiang qian
Assistant: li sai
Text collation：Yao wenliang - Image Credits
- Photo # 1: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 2: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 3: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 4: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 5: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang。
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