Diaoyutai Kev Tsim Qhia Ntim Cawv by Jiabo Lu and Kun Luo

Diaoyutai Kev Tsim Qhia Ntim Cawv by Jiabo Lu and Kun Luo is a highly esteemed winner of the very prestigious 2020 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2020

Diaoyutai Kev Tsim Qhia Ntim Cawv

by Jiabo Lu and Kun Luo

Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

A' Design Award Nyiaj Winner in Ntim Khoom Category

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The Design

About Diaoyutai Kev Tsim Qhia Ntim Cawv

Diaoyutai yog ib qho kev tsim qhia ntim rau ib hom cawv Suav zoo heev. Cov qauv zaj, uas piav txog daim duab huab tais siab tshaj plaws thaum ub hauv Tuam Tshoj, raug siv los ua cov khoom kho kom zoo nkauj tseem ceeb. Lub hau raj muaj ntau yam kom meej, thiab nws daim ntsej muag plaub fab ua rau nco txog lub nysavxab suav teej suav tug uas piav txog hwj chim huab tais. Lub raj nws tus kheej tseem yooj yim heev. Qhov sib txawv ntawm cov khoom kho zoo nkauj thiab cov chaw ntxhib ua rau muaj ib daim duab pom kev tseem ceeb uas muaj Suav txuj ci tshwj xeeb. Lub thawv sab nraud yog tsim los ntawm daim ntawv rov siv tau, thiab lub raj yog tsim los ntawm cov khoom av nkaus Suav ib txwm.

The Recognition

About the A' Design Award Nyiaj

Diaoyutai Kev Tsim Qhia Ntim Cawv yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Diaoyutai Kev Tsim Qhia Ntim Cawv xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Diaoyutai Kev Tsim Qhia Ntim Cawv yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a high-end Chinese wine. His name originated in ancient China. designer chose the Dragon pattern that represents the highest image of ancient China as the main element in the design. design uses a contrast between traditional and simple. In this way, the cap design is extremely full, and the bottle design is very simple. This contrast method shows a very solemn visual image, and has a unique Chinese style, which is more suitable for the drinking occasion of the product.
Dimensions & Packaging: Width 145mm x Depth 115mm x Height 285mm
Tags: liquor, package, wine, Spirits, beverage, Graphics
Production Technology: The outer box of this package is made of recyclable paper material, while the bottle is made of traditional Chinese ceramic material. It is environmentally friendly, beautiful and durable.
Design Challenge: The texture of wine bottle cap material is the most difficult part of the whole design project. Finally, the designer presents the most special bottle cap in the whole design through various relief details by choosing the process of opening the mould.
Research: What kind of graphics can represent the traditional Chinese imperial temperament? How to better embody the traditional Chinese royal style is a problem for designers. Searching for answers in various ancient palace buildings, and collecting various data and pictures, we can draw the conclusion that dragon pattern, auspicious moire pattern and list are the three most direct and effective elements to reflect the traditional Chinese imperial temperament.
Inspiration: Dragon is the ancient Chinese royal supreme graphic symbol, its image is mostly strong publicity, how to integrate the chinese ancient royal lowkey introverted temperament, is the most fundamental thinking motive for this design. So the use of the traditional and simple method of comparison, so that the product is simple and orderly.
Project Duration: The project started in July 2017 in Beijing and finished in March 2018 in Shenzhen, and received the If Packaging Design Award in Germany in January 2019.
Operation Flow: After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches. On the basis of the sketches, the designer continues to deepen. The designer draws the graphics by using computer vector software, and then refines and deepens the graphics through process planning.
Team Members: Designer：JIABO LU
Creative Director：KUN LUO
Image Credits: Designer Jiabo Lu,Diaoyutai,2017