MAU Vegas 2019 Kev Tshwm Sim by Shreya Gulati

MAU Vegas 2019 Kev Tshwm Sim by Shreya Gulati is a highly esteemed winner of the very prestigious 2020 A' Design Award Hlau in Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus Competition Category.

HlauKev Tshaj Tawm· 2020

MAU Vegas 2019 Kev Tshwm Sim

by Shreya Gulati

Client: Houndstooth

A' Design Award Hlau Winner in Kev Tshaj Tawm Category

12,806

Verified Award Winner

Verify Award Status for #88163

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About MAU Vegas 2019 Kev Tshwm Sim

Mobile Apps Xauv lossis MAU Vegas yog lub ntiaj teb kev ua lag luam mobile apps. Nws nyiam cov hom loj tshaj plaws ntawm Silicon Valley suav nrog Spotify, Tinder, Lyft, Bumble thiab MailChimp rau npe ob peb tug. Houndstooth tau muab txoj haujlwm ntawm kev xav, tsim qauv thiab ua tiav ntawm tag nrho cov xwm txheej pom tau zoo thiab muaj cov digital rau xyoo 2019. Raws li qhov kev tshwm sim sim thawb ciam chaw nyob rau hauv qhov chaw thev naus laus zis, lawv tau tsim ib txoj kev ua haujlwm uas tuaj yeem sawv cev uas dhau ntawm kev pom thiab imbibe cov neeg tuaj saib mus rau hauv cov kev paub holistically.

The Recognition

About the A' Design Award Hlau

MAU Vegas 2019 Kev Tshwm Sim yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. MAU Vegas 2019 Kev Tshwm Sim xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. MAU Vegas 2019 Kev Tshwm Sim tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Tags: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Production Technology: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Design Challenge: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Research: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Inspiration: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Project Duration: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Operation Flow: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Team Members: Shyamlee Jagtap