Happy Ginger Ale Primary Function: Kev Ntim Dej Haus los ntawm Wen Liu and Jiayi Sun

Qhov qauv tsim Happy Ginger Ale Primary Function: Kev Ntim Dej Haus los ntawm Wen Liu and Jiayi Sun yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2020

Happy Ginger Ale Primary Function: Kev Ntim Dej Haus

los ntawm Wen Liu and Jiayi Sun

Tus Neeg Siv: Shenzhen Oracle Creative Design Co., Ltd

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

29,817

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #88703

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Happy Ginger Ale Primary Function: Kev Ntim Dej Haus

Book Text: Happy Ginger Ale yog ib qho kev tsim ntim khoom rau cov dej qhib qij muag hauv lub thawv aluminum. Txhua lub thawv ntsuas tau 115 millimeters ntev, 66 millimeters dav thiab 66 millimeters siab. Cov duab tseem ceeb yog ib daim duab kos tes ntawm plaub tus cwj pwm hu ua Ginger Man, Ginger Lady, Ginger Grandma thiab Ginger Kid. Plaub tus neeg no sawv cev rau cov txiv neej, cov poj niam, cov neeg laus thiab cov menyuam yaus. Txhua tus cwj pwm tuav ib lub thawv thiab qhia ib qho ntsej muag txaus siab. Cov qauv yooj yim thiab txaus nyiam lub hom phiaj yog los tsim ib qho kev sib txuas ntawm kev xav thiab caw cov neeg siv khoom los saj cov qij ntim.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Happy Ginger Ale Primary Function: Kev Ntim Dej Haus yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Happy Ginger Ale Primary Function: Kev Ntim Dej Haus xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Happy Ginger Ale Primary Function: Kev Ntim Dej Haus yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The idea of producing a ginger beverage packaging design is I expect the design could increase a greater willingness to taste this unique flavor of the beverage. The design has four representative people who are men, women, old and young. The picture of those four characters hold beverage cans respectively. Their face blushed faintly and present a satisfying state in my designed picture. I expect that consumers could turn out an emotional connection when they see this series of packaging on the market. The illustration on the beverage jar seems to say to the consumer, "Can you give it a try?" I believe the emotive interaction is a unique part of the design.
Qhov Loj & Ntim: The packaging size is 115mm in length, 66mm in width and 66mm in height.
Cov Ntsiab Lus: Ginger Beverage, For Young and Old, Relaxing, Illustration, Beverage Packaging
Thev Naus Laus Zis Tsim Khoom: The design material is made of aluminum can.
Kev Sib Tw Tsim Qauv: In the initial stage of the project, I have not to search a proper breakthrough point for a promotion perspective of ginger beverage. Because of a biased of ginger beverage seems to show up in China. Therefore it is hard to find a ginger beverage that is produced by the Chinese manufacturer. As ginger is generally using as a cooking condiment or medicinal material appears in our daily life but not a daily drink. However this type of drink is a popular selling product as Coke and Sprite at abroad. I used to have resisted the flavor of ginger after attracted by the unique taste of the ginger drink. Therefore I would like to do an experiment to design a lively effect of the drink. To make a difference from the graphic design of traditional advertising graphic design I would like to express a relaxing picture of hand drawing. It encourages people to get interested in the product and then they would be willing to taste.
Kev Tshawb Fawb: Although a ginger beverage is very popular in the overseas market. However the Chinese consumer seems to resist for the ginger drink without tasting. As they consider a ginger beverage would be an astringent taste as ginger soup. The design of four figures illustration represents to the men and women, old and young. I expect that consumer can turn out an emotional connection when they see this series of packaging on the market.
Kev Txhawb Siab: The inspiration comes from I tasted the ginger drink and impressed by its taste when I studied abroad. Moreover it is a rarely seen ginger drink in the Chinese market. The taste of the ginger beverage is refreshing and sweet. The ginger beverage is suitable for both young and old people. Thus I would like to design packaging for a ginger beverage in order to attract more people to taste this drink.
Lub Sij Hawm Ua Hauj Lwm: The project started in April 2018 in Shanghai and finished in December 2018 in Shanghai.
Txheej Txheem Ua Hauj Lwm: The illustration of the figure image is the main visual of the packaging design. Because I would like to highlight an actual connection with the consumers by the design. In the creative process, I decided to apply a simple and vivid effect on the design image. The design could tell a story in the simplest and most straightforward way. I applied four representative characters in the main image of the design. They are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.
Cov Tswv Cuab Pab: Designer: Wen Liu
Designer: Jiayi Sun
Designer: Weijie Kang
Kev Qhuas Duab: Image #1: Creator Wen Liu, Happy Ginger Ale, 2018
Image #1: Illustrator Jiayi Sun, Happy Ginger Ale, 2018
Image #1: Creator Weijie Kang, Happy Ginger Ale, 2018