Mi Bluetooth Headset Mini Primary Function: Ntim Yeeb Yaj Ntawm Lub Hnab Mloog Suab by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.
NyiajNtim Khoom· 2020
Mi Bluetooth Headset Mini Primary Function: Ntim Yeeb Yaj Ntawm Lub Hnab Mloog Suab
by Xiaomi
Client: Xiaomi
A' Design Award Nyiaj Winner in Ntim Khoom Category
Verified Award Winner
Verify Award Status for #89158The Design
About Mi Bluetooth Headset Mini Primary Function: Ntim Yeeb Yaj Ntawm Lub Hnab Mloog Suab
Mi Bluetooth Headset Mini yog ib qho ntim khoom uas tsim los rau ib lub hnab mloog suab kis las me me. Lub plhaub hnab mloog suab yog qhov yooj yim tshaj plaws thiab muaj ib lub pob ncig xwb. Cov ntim khoom siv cov duab ntawm cov neeg hu nkauj muaj koob npe, yog li lub plhaub oval saib zoo li ib lub taub hau thiab lub pob zoo li ib lub qhov ncauj qhib. Qhov tshwm sim yog ib tug neeg hu nkauj lossis ib tug thawj coj suab paj nruag, thiab muab lub cim rau ib qho khoom yooj yim. Ib lub thawv PET tuav lub hnab mloog suab thiab lub controller rau tom hauv ntej, thaum cov xov tseem nkaum. Ib daim ntawv npog ua rau qhov qauv nyob ruaj khov. Qhov kev tsim no lub hom phiaj yog nyiam cov neeg siv nruab nrab ntawm 18 thiab 29 xyoo.
The Recognition
About the A' Design Award Nyiaj
Mi Bluetooth Headset Mini Primary Function: Ntim Yeeb Yaj Ntawm Lub Hnab Mloog Suab yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Mi Bluetooth Headset Mini Primary Function: Ntim Yeeb Yaj Ntawm Lub Hnab Mloog Suab xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Mi Bluetooth Headset Mini Primary Function: Ntim Yeeb Yaj Ntawm Lub Hnab Mloog Suab yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design of the product is quite minimalistic, with only a circular button on the shell. To make it more interesting, the design use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
- Dimensions & Packaging
- dimension: height 79mm, Length 110mm, width 28mm
- Tags
- Handset, electronic, packaging, colorful, musician
- Production Technology
- The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET - Design Challenge
- As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
- Research
- Mi Bluetooth headset is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 10 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
- Inspiration
- In current China, the young generation has a rage for animation, comics, and games. They spontaneously create a lot of trending content that personified objects into lively characters. To make this low-profit product easier to approach the young generation, our design strategy is to imbue a product with personality and to visually personify the product.
- Project Duration
- The project started in April 2018 and finished in April 2019 in Beijing, China
- Operation Flow
- The design of the product is quite minimalistic, with only a circular button on the shell.
To make it more interesting, designers use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element. - Patents
- Copyrights belong to Xiaomi, 2019
- Team Members
- Design director: Lu Chen
Packaging Designer: Yan Ni
Packaging structure design: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
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