Mi Sports Bluetooth Headset Mini Kev Tsim Thoob Ntim rau Headset by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award Hlau in Tsim Ntim Khoom Competition Category.
HlauNtim Khoom· 2020
Mi Sports Bluetooth Headset Mini Kev Tsim Thoob Ntim rau Headset
by Xiaomi
Client: Xiaomi
A' Design Award Hlau Winner in Ntim Khoom Category
Verified Award Winner
Verify Award Status for #89167The Design
About Mi Sports Bluetooth Headset Mini Kev Tsim Thoob Ntim rau Headset
Ntawv Phau: Mi Sports Bluetooth Headset Mini yog thoob ntim tsim los rau ib lub headset Bluetooth siv rau kev ua kis las. Sab nrab ntawm thoob tsuas qhia lub ntsej muag ntim (earpieces) thiab lub tswj (controller) xwb, tab sis txoj xov nkaus zwm rau hauv. Muaj ib lub phaj PET nyob rau sab hauv los tuav lub headset kom nyob ruaj, thiab ib daim ntawv looj sab nraud ua lub qhov chaw sab nraud. Saib deb, ob lub ntsej muag ntim zoo li ob lub qhov muag, thiab lub tswj zoo li lub qhov ncauj. Kev ntxiv xim thiab cov ntsiab lus luam ua rau txhua thoob zoo li ib lub emoji uas muaj kev qhia sib txawv. Kev tsim no muaj lub hom phiaj ua kom cov neeg hluas nyiam thiab tseem tsim tau nyiam thiab tsawg tus nqi tsim khoom.
The Recognition
About the A' Design Award Hlau
Mi Sports Bluetooth Headset Mini Kev Tsim Thoob Ntim rau Headset yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Mi Sports Bluetooth Headset Mini Kev Tsim Thoob Ntim rau Headset xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Mi Sports Bluetooth Headset Mini Kev Tsim Thoob Ntim rau Headset tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a low-profile product that targets the lower end of the sports headset market. So it is the designer's task to add an element of fun to its packaging, using the language of the younger generation to appeal to them, emoji comes to mind. The headset and controller can also be viewed as the eyes and mouth of an emoji icon. The packagings become emoji icons with different emotions.
- Dimensions & Packaging
- dimension height 79mm, Length 110mm, width 28mm
- Tags
- Handset, electronic, emoji, packaging, colorful
- Production Technology
- The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET - Design Challenge
- As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
- Research
- Mi Sports Bluetooth Headset Mini is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 12.9 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
- Inspiration
- In current China, for phone chatting, the young generation use a lot of picture formed emoji to chat to each other, instead of typing words. To make this low-profit product more easier to approach young generation, our design strategy is to use the language of the younger generation to appeal to them-emoji comes to mind.
- Project Duration
- The project started in April 2018 and finished in April 2019 in Beijing, China
- Operation Flow
- Emoji is an amazing way of communication-a single emoji can encompass so many different meanings. From a distance the shell of the headset are just blocks of black, but it can also be viewed as the eyes of an emoji icon; similarly the controller becomes the mouth. With additional decorations and colors, the packagings become emoji icons with different emotions.
- Patents
- Copyrights belong to Xiaomi, 2019
- Team Members
- Design director: Lu Chen
Packaging designer: Weijie Jiang
Packaging structure design: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
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