Beautiful Life Kev Ntim Khoom Menthol Tiv Thaiv Kab los ntawm Pica Packaging Design Lab

Qhov qauv tsim Beautiful Life Kev Ntim Khoom Menthol Tiv Thaiv Kab los ntawm Pica Packaging Design Lab yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2020

Beautiful Life Kev Ntim Khoom Menthol Tiv Thaiv Kab

los ntawm Pica Packaging Design Lab

Tus Neeg Siv: Beijing Lvsan Chemistry Co.Ltd.

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

10,060

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #89378

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Beautiful Life Kev Ntim Khoom Menthol Tiv Thaiv Kab

Beautiful Life yog ib qho kev tsim ntim khoom rau menthol tiv thaiv kab uas muag hauv tebchaws Suav. Kev ntim menthol tiv thaiv kab raug tswj hwj kawg li, yog li ntawd feem ntau ntawm khoom muag hauv qhov tsev muag khoom zoo ib yam xwb. Beautiful Life siv cov cim sau ntawv kos duab (calligraphy), paj txiv duaj thiab ib tug neeg kos los ntawm keeb kwm kos duab Suav thaum ub. Lub qhov qhib muaj daim duab zoo li tus npas (bat), uas yog ib qho cim qub hais txog kev foom koob hmoov. Lub thoob hlau luam nrog yim (8) tsau xim, thiab lub thawv ntawv raug txaug thiab pleev kub. Lub thoob hlau tswj cia tsw tsis kaw ncauj thiab tuaj yeem khaws cia siv dua tau ntxiv. Lub npog nyob rau sab hauv uas zais tau ua rau me nyuam yaus nyuaj rau kev qhib nws.

Qhov Lees Paub

Txog A' Design Award Tooj

Beautiful Life Kev Ntim Khoom Menthol Tiv Thaiv Kab yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Beautiful Life Kev Ntim Khoom Menthol Tiv Thaiv Kab xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Beautiful Life Kev Ntim Khoom Menthol Tiv Thaiv Kab ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
Qhov Loj & Ntim: Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height
Cov Ntsiab Lus: Packaging, China, Culture, Daily chemicals, Household, Mothball
Thev Naus Laus Zis Tsim Khoom: 8-color tinplate printing
Carving on paper
Gilding over paper
Kev Sib Tw Tsim Qauv: The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
Kev Tshawb Fawb: The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
Kev Txhawb Siab: Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
Lub Sij Hawm Ua Hauj Lwm: The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
Txheej Txheem Ua Hauj Lwm: The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
Cov Tswv Cuab Pab: Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu
Kev Qhuas Duab: Shuwei Qi and Rijiang Wang, 2019.