DIY Spice Blends by Chef Heidi Social Media Digital Recipes los ntawm Lize-Marie Swan

Qhov qauv tsim DIY Spice Blends by Chef Heidi Social Media Digital Recipes los ntawm Lize-Marie Swan yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus.

NyiajKev Tshaj Tawm· 2020

DIY Spice Blends by Chef Heidi Social Media Digital Recipes

los ntawm Lize-Marie Swan

Tus Neeg Siv: Unilever Food Solutions

Tus Yeej A' Design Award Nyiaj hauv Pawg Kev Tshaj Tawm

38,494

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #90682

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog DIY Spice Blends by Chef Heidi Social Media Digital Recipes

Unilever Khoom Noj Khoom Noj ua haujlwm nyob hauv Chef Heidi Heckmann (Tus Kws Muag Khoom Hauv Ib Cheeb Tsam Hauv Nroog, Cape Town) los tsim 11 cov cim Spice Blends zaub mov txawv uas siv Robertsons txuj lom ntau yam. Ua ib feem ntawm "Peb Kev Taug Kev, Koj Kev Tshawb Nrhiav" kev tawm tswv yim yog tsim cov duab tshwj xeeb thiab qauv tsim siv cov khoom xyaw no rau kev lom zem hauv Facebook. Txhua lub lis piam Tus kws ua zaub mov Heidi nws tus kheej Spice Blends tshaj tawm tau tshaj tawm hauv xov xwm tshaj tawm Facebook Canvas. Txhua cov zaub mov txawv no kuj muaj rau iPad rub tawm ntawm UFS.com lub vev xaib.

Qhov Lees Paub

Txog A' Design Award Nyiaj

DIY Spice Blends by Chef Heidi Social Media Digital Recipes yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. DIY Spice Blends by Chef Heidi Social Media Digital Recipes xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. DIY Spice Blends by Chef Heidi Social Media Digital Recipes yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional
Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website.
Qhov Loj & Ntim: Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use.
Cov Ntsiab Lus: advertising, Art Direction, photography, illustration,
Thev Naus Laus Zis Tsim Khoom: Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio.
Kev Txhawb Siab: The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs.
Lub Sij Hawm Ua Hauj Lwm: The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page.
Cov Tswv Cuab Pab: Copywriter/Art Director: Lize-Marie Swan
Account Exec: Cheila Madureira
Account Exec: Sarah Bartholomew