Feira do Alvarinho Txoj Kev Tshaj Tawm los ntawm Fabio Alves

Qhov qauv tsim Feira do Alvarinho Txoj Kev Tshaj Tawm los ntawm Fabio Alves yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus.

NyiajKev Tshaj Tawm· 2020

Feira do Alvarinho Txoj Kev Tshaj Tawm

los ntawm Fabio Alves

Tus Neeg Siv: MarkaBranka

Tus Yeej A' Design Award Nyiaj hauv Pawg Kev Tshaj Tawm

45,852

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #91133

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Feira do Alvarinho Txoj Kev Tshaj Tawm

Feira ua Alvarinho yog ib qho kev lom zem caw txhua xyoo uas yuav muaj nyob rau hauv Moncao, hauv Portugal. Txhawm rau hais txog qhov kev tshwm sim, nws tau tsim lub tebchaws yav dhau los thiab cov ntawv cuav. Nrog tus kheej lub npe thiab kev vam meej, Lub Nceeg Vaj ntawm Alvarinho, tsim yog vim li ntawd Moncao yog lub npe hu ua cov menyuam txaj ntawm Alvarinho cawv, tau tshwm sim hauv keeb kwm tiag tiag, chaw, cov neeg muaj suab npe thiab legends ntawm Moncao. Qhov nyuaj tshaj plaws ntawm txoj haujlwm no yog nqa cov dab neeg tiag tiag ntawm thaj chaw mus rau hauv tus qauv tsim.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Feira do Alvarinho Txoj Kev Tshaj Tawm yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Feira do Alvarinho Txoj Kev Tshaj Tawm xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Feira do Alvarinho Txoj Kev Tshaj Tawm yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: With the slogan The Biggest Wine Party in Portugal, the multimedia advertising campaign shows that Feira do Alvarinho is more than just an annual entertainment event with food, wine and music. It is an affirmation of the identity of a territory, rich in resources and with a unique geographical location, that makes itself known by its traditions, customs and places. Here, the production of Alvarinho wine plays an important economic and social role.
Qhov Loj & Ntim: Poster 42x60 cm. Brochure 35x25 cm, 8 pages. Outdoor advertising with specific dimensions. Full 3D modelled and animated video adapted to the different social standard sizes.
Cov Ntsiab Lus: Feira do Alvarinho, Moncao, Wine Party, Portugal, Multimedia, Advertising, Campaign, Illustration, Design, Character Design, Event, Promotional video, Animation 3D
Thev Naus Laus Zis Tsim Khoom: Offset and digital printing. Full 3D modelled and animated video. Merchandising and Mascot with specific production.
Kev Sib Tw Tsim Qauv: The biggest challenge of this project was the handmade illustration, the character design process of creating The Kingdom of Alvarinho without neglecting or twisting the elements and details of the history, iconic and legendary people, mythological figures, places and rest of civilization. We carried the real story of the territory into character design.
Kev Tshawb Fawb: Without ever losing the focus on promotion and commercialization of Alvarinho wine, we created a new kingdom, The Kingdom of Alvarinho, and told its story in a storytelling way. We used different advertising tools on the multimedia campaign, such as illustrations for the main poster, brochure, magazine/journal ads and outdoor advertising, 3D animated promotional video, merchandising, new website, radio jingle and even the official mascot. All of them developed to reinforce the Alvarinho condition as a strategic instrument in the economic competitiveness of the region.
Kev Txhawb Siab: Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal, more precisely in the middle of a leafy park nearby river Minho, close to the Galician border. To communicate the event, we created an ancient and fictional kingdom, unmentioned in the history books. We named it The Kingdom of Alvarinho because Moncao is known as the cradle of Alvarinho wine. With own name and civilization, it was inspired in the real history, places, iconic people and legends of Moncao.
Lub Sij Hawm Ua Hauj Lwm: From February to July 2019, in Moncao, Portugal.
Txheej Txheem Ua Hauj Lwm: Poster, Brochure, Magazine and Journal ads, Outdoor Advertising, 3D animated promotional video, Website, Mascot, Radio jingle and Merchandising.
Cov Tswv Cuab Pab: Fabio Alves
Marcio da Rocha
Rafael Pereira
Kev Qhuas Duab: MarkaBranka, 2019