Creative Trade Mark Lub Thawv Ntim Zib Ntab by Zanas Karenauskas

Creative Trade Mark Lub Thawv Ntim Zib Ntab by Zanas Karenauskas is a highly esteemed winner of the very prestigious 2020 A' Design Award Kub in Tsim Ntim Khoom Competition Category.

KubNtim Khoom· 2020

Creative Trade Mark Lub Thawv Ntim Zib Ntab

by Zanas Karenauskas

Client: Lithuanian local bee farm Honey Moon

A' Design Award Kub Winner in Ntim Khoom Category

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Colors

The Design

About Creative Trade Mark Lub Thawv Ntim Zib Ntab

The Botanic yog ib qho kev tsim thawv ntim rau zib ntab nyoos uas muab tso rau hauv ib lub hwj iav 380 ml. Daim ntawv lo tsim los ntawm cov ntawv xiav ntsuab tsaus tsis muaj txheej ci thiab raug tsim los ntawm kev nias tob ntau theem thiab kev txiav ua duab rau xwm fab, uas yog ib qho duab ua rau nco txog lub tsev zib ntab. Cov ntsiab silkscreen tsis ci thiab cov nplai ci pom tseeb ntxiv kev sib txawv rau tom qab tsaus. Ib daim ntawv dai muaj ob sab uas folded nqa cov lus piav qhia txog cov khoom. Txhua lub hwj raug kaw nrog ib lub hau ntoo uas siv tes ua los ntawm ntoo linden, tsob ntoo uas cov ntab mus sau cov kua paj los ntawm. Qhov kev tsim no qhia txog qhov dawb huv ntawm cov zib ntab nyoos.

The Recognition

About the A' Design Award Kub

Creative Trade Mark Lub Thawv Ntim Zib Ntab yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Creative Trade Mark Lub Thawv Ntim Zib Ntab xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Creative Trade Mark Lub Thawv Ntim Zib Ntab ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Botanic - A wildly impossible, natural raw honey made from imaginative minds with unrealistic expectations for quality and taste.
The packaging design concept is based on simplicity and respect for the raw materials. The label design incorporates a hexagon shape, a shape found in nature (like hexagonal snowflakes) and very reminiscent of the honeycomb. The hexagonal shape is prevalent in nature and it's considered the strongest shape known.
Dimensions & Packaging: 380 ml glass jar
The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper.
Tags: luxury, inspiration, fascination, exclusive, unique, creativity, brand architecture
Production Technology: The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper.This sample perfectly illustrates that even products, that are released in small batches, can be packaged in good designed package, which is produced by using really high-quality materials.⁣⁣
Design Challenge: Creative Trade Mark's ambition was to create product labeling and packaging for The Botanic raw honey that would reflect the purity and natural integrity of the product. Starting with a product that is all natural, our challenge was to create design concepts that speak to the consumer about the original experience of the healthy and sweet, natural product inside each jar.
Research: By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team.
Inspiration: The aim of this packaging was to create a design that would announce its own individuality while keeping to the high quality standards and general concept of the natural honey purity. We wanted to show that the packaging reflects true balance between human and nature. To create such a feeling, we needed the special key. And the main key is the wooden lid. Each one lid are made individually by human hand from natural linden tree, whose nectar is so generously shared by bees in this jar.
Project Duration: Started: June of 2019
Location: Lithuania
Market Country: United Kingdom
Market Region: Europe
Product Category: Confectionery
Consumer Packaging Format: Glass Jar, Tag
Consumer Substrate / Material: Glass Jar, Wood
Operation Flow: The Botanic honey's new design is original down to the unique handmade wooden lid that tops each container. Each lid is hand crafted from wood from the linden tree, which was struck by lightning.
By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team.
Team Members: Product design :Creative Trade Mark
Author: Zanas Karenauskas
Labels producer : Elegant Press
Wooden lid produced by Evaldas Usoris
Photo credit: Produck Mindaugas Norkaitis
Image Credits: Photo: Produck, MIndaugas Norkaitis