Love&wash Primary Function: Ntim Khoom los ntawm Alexander Cherkasov

Qhov qauv tsim Love&wash Primary Function: Ntim Khoom los ntawm Alexander Cherkasov yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2020

Love&wash Primary Function: Ntim Khoom

los ntawm Alexander Cherkasov

Tus Neeg Siv: Love&wash

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

27,682

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #92436

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Love&wash Primary Function: Ntim Khoom

Love&wash yog ib qho kev tsim ntim khoom rau ntau yam khoom ntxhua khaub ncaws, xam muaj hmoov ntxhua khaub ncaws, kua ntxhua khaub ncaws, capsules thiab tshuaj tshem qhov qias. Lub tswvyim qhia txog kev saib xyuas los ntawm ib qho piv txwv yooj yim ntawm cov khaub ncaws sib puag. Nyob rau ntawm daim ntawv ntawm cov hmoov rau cov ntaub xim, ib lub tsho T xim txiv kab ntxwv thiab ib lub tsho denim sib puag. Cov tsiaj ntawv ntawm lub logo raug nias ua ke los rov qab qhia txog tib lub tswvyim. Cov xim keeb kwm cais cov khoom, thaum cov ntawv xim xiav qhia txog kev nplua nuj thiab kev huv si. Cov ntim khoom yog ua los ntawm cardboard thiab plastic, thiab cov khoom siv uas tuaj yeem lwj tau raug npaj tseg lawm.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Love&wash Primary Function: Ntim Khoom yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Love&wash Primary Function: Ntim Khoom xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Love&wash Primary Function: Ntim Khoom yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
Qhov Loj & Ntim: This packaging is planned to be based on biodegradable materials.
Cov Ntsiab Lus: wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
Thev Naus Laus Zis Tsim Khoom: This packages are made of the following materials: cardboard, plastic.
Kev Sib Tw Tsim Qauv: It was necessary to stick to one main idea and filter out all unnecessary options.
Kev Tshawb Fawb: There was carried an analysis of the market for Laundry products and analysis of target audience.
Kev Txhawb Siab: My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
Lub Sij Hawm Ua Hauj Lwm: The project was prepared for several month at the beginning of 2019 in Moscow
Txheej Txheem Ua Hauj Lwm: Consumers will feel love and care in this concept.
Cov Tswv Cuab Pab: Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin