Nudus Khoom Noj Txom Ncauj by Angela Spindler

Nudus Khoom Noj Txom Ncauj by Angela Spindler is a highly esteemed winner of the very prestigious 2020 A' Design Award Kub in Tsim Ntim Khoom Competition Category.

KubNtim Khoom· 2020

Nudus Khoom Noj Txom Ncauj

by Angela Spindler

Client: Depot Creative

A' Design Award Kub Winner in Ntim Khoom Category

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Verified Award Winner

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Colors

The Design

About Nudus Khoom Noj Txom Ncauj

Lub ntim rau lub tuam txhab pib qhia tawm cov txiv hmab txiv ntoo noj qab haus huv thiab zaub chips liab qab-liab qab lub tswv yim zoo thiab kev lom zem lom zem. Lawv lub ntsiab lus ntawm qhov txawv yog tias lawv tau ua los ntawm cov txiv hmab txiv ntoo thiab zaub, cua-qhuav, tsis muaj dab tsi ntxiv - li no tus ' liab qab' tswvyim. Txawm hais tias dub yog ib qho kev xaiv ua siab tawv thiab tsis zoo rau cov khoom noj txom ncauj noj qab haus huv, lub koom haum tau xaiv qhov no los qhia cov khoom lag luam vibrancy thiab muab lub txee ntxiv rau nws qw. Kev yees duab ntes cov khoom ua ntej thiab tom qab cua qhuav qhia txog cov txiv hmab txiv ntoo yog qhov zoo raws li qhov xav tau.

The Recognition

About the A' Design Award Kub

Nudus Khoom Noj Txom Ncauj yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Nudus Khoom Noj Txom Ncauj xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Nudus Khoom Noj Txom Ncauj ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack.
The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged.
Dimensions & Packaging: Size: 12.5cm wide by17cm high
Tags: Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding
Production Technology: The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.
Design Challenge: Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.
Research: It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.
Inspiration: Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.
Project Duration: From concept through to finished art: May 2018-December 2018
Launched in to market March 2019
Operation Flow: This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.
Team Members: Angela Spindler: Creative Director/Designer
Andy Lewis: Photographer
Anna Lee: Copywriter
Anneke Decker: Retoucher/Finished Artist
Image Credits: Photography: Andy Lewis