Lada 2050 Phau Ntawv Kos Duab by Anna Kravchenko

Lada 2050 Phau Ntawv Kos Duab by Anna Kravchenko is a highly esteemed winner of the very prestigious 2020 A' Design Award Tooj in Tsim Xov Xwm Luam Tawm thiab Xov Xwm Tshaj Tawm Competition Category.

ToojLuam Tawm· 2020

Lada 2050 Phau Ntawv Kos Duab

by Anna Kravchenko

Client: Moscow Polytech

A' Design Award Tooj Winner in Luam Tawm Category

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Colors

The Design

About Lada 2050 Phau Ntawv Kos Duab

Lada 2050 yog ib phau ntawv kos duab uas qhia txog cov txiaj ntsig ntawm ib qho kev sib tw thoob ntiaj teb rau cov tub ntxhais kawm ntawv txog kev thauj mus los yav tom ntej. Phau ntawv muaj 264 nplooj thiab qhov ntev dav yog 265 los ntawm 235 millimeters, muaj cov npoo sab hauv, thiab lub npog muaj ib txoj kev npog matte lamination. Ib lub cov cim raws li peb sab ntawm ib lub cube, sawv cev rau peb lub tsev kawm kos duab, coj tus nyeem taug kev mus rau hauv cov ntsiab lus. Cov cim hloov nplooj ib nrab-npe cais cov pab pawg rau pab. Cov duab kos, cov duab piav qhia, thiab cov theem tsim qauv raug qhia raws li lawv theem. Cov xim uas siv yog raws li tus xim ntawm lub tsheb qauv uas tau nkag mus rau theem kawg.

The Recognition

About the A' Design Award Tooj

Lada 2050 Phau Ntawv Kos Duab yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Lada 2050 Phau Ntawv Kos Duab xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Lada 2050 Phau Ntawv Kos Duab ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For presentation at the First Moscow Design Biennale, it was decided to collect the results of the international competition Lada 2050 in ArtBook. The competition was organized in the form of teamwork, and in the ArtBook it was necessary to reveal all the stages of the competition.Thus, a complex of visual identification elements was created. The developed system of elements and color solutions reveals the tasks and design decisions of the Lada 2050 contest.
Dimensions & Packaging: ArtBook format is 265x235 mm. inside flaps 235x80 mm. The cover has matte lamination. Number of pages 264. The ArtBook is made up in 2 weeks.
Tags: future vision, mobility, vehicle, artbook, design school, Lada
Production Technology: To create navigation, a sign system was proposed. Three sides of the cube in the projection were taken as the basis of the project sign, like the three design schools. These elements formed the basis for the creation of further signs of the navigation system. The primary color was the color of the finalist's vehicle model. To distinguish the participants from 6 teams, valves were proposed as mini content. They include participants, mini-models, team curators and a university. 20 internal titles contain illustrations of the phased process of creating and painting the final vehicle model.
Design Challenge: Illustrations and sketches of 35 students were selected and systematized for the artbook. It explanation and preservation a new vision on how a future vehicle could look like. A precision and understandable heading system makes it easy to navigate through the publication. Its an attempt to answer questions that million people think about. How would the world change around us? What are the future technologies and materials? How will they affect the car appearance and the way we use it?
Research: The main manifest of this project is based on three main
words, that were the basis of all project: future, mobility,
human. The appearance of the ArtBook was influenced by the final model of the vehicle, like sings to navigation system and used color scheme.
Inspiration: Project Lada 2050 future mobility vision is a new vision from students from 3 design schools together with Lada brand, on how a future vehicle could look like. Its an attempt to answer questions that millions of people think about. How would the world change around us? What are the future technologies and materials? How will they affect the car appearance and the way we use it?
Project Duration: The project began in March 2017 in Moscow and ended in April 2017 in Moscow, and was exhibited at the First Moscow Design Biennale in April 2017. All the machines used in the ArtBook were prepared by students of MAMI, Academy named after Stieglitz and the Finnish University of Design in Lahti. Sponsor and ideological inspirer is Lada brand.
Operation Flow: The competition Lada 2050 future vision project was conducted among 35 students from 3 universities. The ArtBook includes a description of the project, huge number of various types of sketches and stages of modeling a conceptual mode of transport. The navigation system has been created for the orientation of ArtBook using signs infographic. Internal bookmark half-title have been added for 6 teams for easier orientation. The last section is dedicated to the finalist model. The color scheme is based on the main color model finalist.
Team Members: Art Director: Anna Kravchenko
Design Team Leader: Nikita Tereshin
Visualization Team Leader: Maria Kondratieva