Qhov qauv tsim Ccpuerh Tea Kev Ua Hnab Thiab Thawv Tsis Yig los ntawm Somethink Brand yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2020

Ccpuerh Tea Kev Ua Hnab Thiab Thawv Tsis Yig

los ntawm Somethink Brand

Tus Neeg Siv: Ccpuerh

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

12,015

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #92660

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Ccpuerh Tea Kev Ua Hnab Thiab Thawv Tsis Yig

Ccpuerh Tsis Yig yog qhov tsim qauv rau kev khwv khoom rau ntau hom tsis yig uas raug nias thiab tso plig. Lub thawv yog ib lub qhov npoo ntsuab tsau muaj lub kaus kub muab nplaum rau, muaj ib tug qauv tooj liab thiab cov ntawv sau kaw silk-screen. Lub thawv ntev 80 mm dav, muaj lub cev siab 70 mm thiab lub kaus siab 10 mm. Peb hom duab luam tawm, qhov npoo, prismatic thiab peb ceg, qhia txog tsis yig me me qhov npoo, tsis yig me me plaub ceg thiab tsis yig plig. Cov thawv muaj ntau hom xim qhia txog ntau theem laus ntawm tsis yig, yog li cov neeg yuav khoom yuav paub tam sim ntawm txhua yam khoom. Qhov tsim qauv no ua rau cov tsis yig thaum ub muaj ib tug qauv yooj yim thiab tshiab.

Qhov Lees Paub

Txog A' Design Award Tooj

Ccpuerh Tea Kev Ua Hnab Thiab Thawv Tsis Yig yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Ccpuerh Tea Kev Ua Hnab Thiab Thawv Tsis Yig xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Ccpuerh Tea Kev Ua Hnab Thiab Thawv Tsis Yig ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This is a packaging project for tea. Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. What's important is that they broke the traditional impression inherent in the tea industry. They think that drinking tea can be very fashionable and very young.
Qhov Loj & Ntim: 80mm in diameter, tank height 70mm, cover height 10mm
Compress tea leaves into small round, small square and loose tea.
Cov Ntsiab Lus: Packaging, tea, color, fashion, youth
Thev Naus Laus Zis Tsim Khoom: Round aluminum can body, lid electroplated gold, pattern bronzing, text silk screen process.
Kev Sib Tw Tsim Qauv: In China, tea, as well as tea drinking, is full of traditional customs and rituals. How to get rid of the inherent impressions and make tea packaging more fashionable, younger and more high-end is the obstacle they have to overcome.
Kev Tshawb Fawb: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, young people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
Kev Txhawb Siab: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
Lub Sij Hawm Ua Hauj Lwm: Launched in Dongguan in January 2019,
completed in Guangzhou in April 2019,
and exhibited in Dongguan in June 2019.
Txheej Txheem Ua Hauj Lwm: Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. Let the behavior of drinking tea can also be very fashionable and very young.
Cov Tswv Cuab Pab: Astro Wong
Dorne Tsui
Jr Deng
KC To
Kev Qhuas Duab: Image #1: Designer Astro Wong, ccpuerh tea, 2019.
Image #2: Designer Astro Wong, ccpuerh tea, 2019.
Image #3: Designer Astro Wong, ccpuerh tea, 2019.
Image #4: Designer Astro Wong, ccpuerh tea, 2019.
Image #5: Designer Astro Wong, ccpuerh tea, 2019.