Darin Ntim Rau Korean Cov Zaub Mov Noj Qab Haus Huv los ntawm Heesoo Son and Seoyeon Yoon

Qhov qauv tsim Darin Ntim Rau Korean Cov Zaub Mov Noj Qab Haus Huv los ntawm Heesoo Son and Seoyeon Yoon yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2020

Darin Ntim Rau Korean Cov Zaub Mov Noj Qab Haus Huv

los ntawm Heesoo Son and Seoyeon Yoon

Tus Neeg Siv: Darin

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

39,886

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #92688

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Darin Ntim Rau Korean Cov Zaub Mov Noj Qab Haus Huv

Lub Darin tau tsim los pub dawb cov neeg niaj hnub los ntawm kev tsis kam rau Kauslim Kauslim txoj kev noj qab haus huv cov khoom noj hauv cov zej zog qaug zog, muaj qhov yooj yim, kev paub tseeb hauv kev xa cov pob khoom mus rau qhov yooj yim ntawm cov neeg niaj hnub, tsis zoo li cov duab tsis tau kos npe uas tau siv los ntawm tsoos noj qab haus huv Korean cov khw muag khoom noj khoom haus. Cov. Txhua qhov kev tsim yog tsim los ntawm cov qauv ntawm cov ntshav ncig, pom lub hom phiaj ntawm kev muab cov haujlwm tseem ceeb thiab kev noj qab haus huv rau tus nkees 20s thiab 30s.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Darin Ntim Rau Korean Cov Zaub Mov Noj Qab Haus Huv yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Darin Ntim Rau Korean Cov Zaub Mov Noj Qab Haus Huv xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Darin Ntim Rau Korean Cov Zaub Mov Noj Qab Haus Huv yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The project is designed to free modern people from reluctance to Korea's traditional health food products in the fatigue society, featuring simple, graphic clarity in delivering packages to the sensibilities of modern people, unlike the undesigned images that have been used by traditional Korean health food shops and called Geongang-won. All designs are made from motifs of blood circulation, visualizing the goal of providing vitality and health to the tired 20s and 30s. In the box, a graphic icon was inserted to show what juice was made of, and at the top of the pack was a pattern derived from the environment in which the material was grown and the properties of the material. In addition, the icons and patterns are made of colors taken from the material and are made up of main colors and sub-colors. Also, we designed a special typeface for the name of the product that will go into the box and pack for Darin's identity
Qhov Loj & Ntim: The juice pack is 100mmx165mm, the small box is 175mmx105mmx95mm, and the big box is 180mmx275mmx95mm.
Cov Ntsiab Lus: package design, korea, graphic design, pattern, healthcare, branding
Thev Naus Laus Zis Tsim Khoom: Darin's juice is made from a total of seven ingredients: onion, black garlic, eel, pear, terrapin, red ginseng and antlers.
Kev Sib Tw Tsim Qauv: In the process of designing the icons, we have been agonizing over how simple it should be to make the material simpler and more obvious.
Kev Tshawb Fawb: After a visit and interview to find out how existing health centers operate, we found that the main customers are mostly in their 40s and older, and that most stores use packages of the same design, not different packages from store to store. it. We also surveyed people in their 20s and 30s to find out what they think about ‘Geongang-won’ and what we need to improve, and found that the main reason they refused ‘Geongang-won’ was because of the old-Fashioned design, which made them biased that only people of high age go there. And based on these surveys, we tried to communicate our goals aesthetically and visually to people in their 20s and 30s.
Kev Txhawb Siab: In Oriental medicine, internal healing is considered a fundamental treatment rather than external treatment. And the treatment is the basic principle of smoothing blood circulation. So we used blood circulation, which connects the whole body, as a design motif, and we designed lines as a basic component to express blood circulation.
Lub Sij Hawm Ua Hauj Lwm: The project started in September 2018 in Korea and finished in November 2018
Txheej Txheem Ua Hauj Lwm: Darin's package is divided largely with, healthy juice-bearing packs, boxes by material in which the pack is put, and large packaging boxes designed to hold two boxes. The two boxes are packed with two materials that matches well together.
Cov Tswv Cuab Pab: Heesoo Son
Seoyeon Yoon
Kev Qhuas Duab: Heesoo Son and Seoyeon Yoon