Seotun Saram Kev Sib Txuas Ntawm Mobile Application by Donggyun Kang

Seotun Saram Kev Sib Txuas Ntawm Mobile Application by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 A' Design Award Hlau in Tsim Thev Naus Laus Zis Xov Tooj, Apps thiab Software Competition Category.

HlauXov Tooj· 2020

Seotun Saram Kev Sib Txuas Ntawm Mobile Application

by Donggyun Kang

Client: Seotun Saram

A' Design Award Hlau Winner in Xov Tooj Category

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Verified Award Winner

Verify Award Status for #92825

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Seotun Saram Kev Sib Txuas Ntawm Mobile Application

Seotun Saram yog ib qho mobile application interface uas txuas cov neeg nrhiav kev pab txog kev xav (psychological counseling) nrog cov kws pab tswv yim uas muaj kev kawm thiab kev paub txaus. Lub npe "Seotun" txhais tias yog ib tug neeg uas tseem tsis tau txawj ntse, thiab qhov kev pabcuam no lawv raws li lub tswv yim tias txhua tus neeg pib los ntawm kev tsis txawj thawj zaug. Muaj ib zaj dab neeg piav txog txheej txheem kev pab tswv yim (counseling) ua kom yooj yim rau cov neeg uas tsis tau paub txog kev pab tswv yim li. Muaj ob tug cim tshwm sim hauv zaj dab neeg: Seotun, tus neeg nrhiav kev pab uas tseem dag dag mus los, thiab Gobukki, tus kws pab tswv yim uas mus qeeb tiam sis muaj kev ntseeg siab tau. Cov xim ntawv qub qub (warm paper textures), xim navy zoo li lub ntuj hmo ntuj, thiab cov cim kos tes (hand-drawn icons) ua kom muaj tus cwj pwm kev pom.

The Recognition

About the A' Design Award Hlau

Seotun Saram Kev Sib Txuas Ntawm Mobile Application yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Seotun Saram Kev Sib Txuas Ntawm Mobile Application xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Seotun Saram Kev Sib Txuas Ntawm Mobile Application tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' They made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Dimensions & Packaging: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Tags: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Production Technology: They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Design Challenge: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Research: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Inspiration: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. They wanted people to get good counseling service through this and hoped their life to be warmer.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: They wanted to enable clients to get skilled counseling in a safer setting.They tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim