Fruit Bites Cov Txiv Ntoo Ntim Khoom by Nour Shourbagy

Fruit Bites Cov Txiv Ntoo Ntim Khoom by Nour Shourbagy is a highly esteemed winner of the very prestigious 2020 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2020

Fruit Bites Cov Txiv Ntoo Ntim Khoom

by Nour Shourbagy

Client: Fruit Bites

A' Design Award Tooj Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #93428

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Colors

The Design

About Fruit Bites Cov Txiv Ntoo Ntim Khoom

Dab tsi zoo dua los ntawm kev txhaum ua txhaum cai rau khoom txom ncauj rau koj cov menyuam? Cov Txiv Hmab Txiv Ntoo Bites kev tsim qauv tsim los txhawb cov menyuam kom hloov lawv cov khoom noj txom ncauj thiab xaiv noj cov txiv hmab txiv ntoo qhuav ua khoom noj txom ncauj. Lub hom phiaj yog txhawb kom txhua tus niam txiv hloov pauv nws tus menyuam tus qauv khoom txom ncauj. Qhov nyuaj yog tsim cov cim uas muaj kev cuam tshuam cov txiaj ntsig cov txiv hmab txiv ntoo uas cov menyuam tuaj yeem nkag siab yooj yim thiab cuam tshuam ua tej yam txias thiab noj qab haus huv. Txiv nkhaus taw ua lub luag haujlwm tseem ceeb hauv kev noj qab haus huv ntawm daim tawv nqaij. Txiv tsawb pab kom koj tsis pom kev zoo. Kua yog qhov zoo rau koj lub cim xeeb thiab kev xav.

The Recognition

About the A' Design Award Tooj

Fruit Bites Cov Txiv Ntoo Ntim Khoom yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Fruit Bites Cov Txiv Ntoo Ntim Khoom xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Fruit Bites Cov Txiv Ntoo Ntim Khoom ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Whats better than a nutritious guilt free snack for your kids. Packaging Designs for fruit bites dried fruits.The main unique feature of the packs were the character designs that were designed to attract kids and encourage them to change their snacking habits and prefer eating one hundred percent natural dried fruits rather than any other junk snacks.
The mission was to empower parents to change their kids snacking habits.
Dimensions & Packaging: Width 90 mm x 45 Depth x Height 140 mm
Tags: Design for kids, Dried Fruits, Healthy Snacks, Packaging Design, Fruit Characters
Production Technology: The packaging pouches are transparent (see through) for children to get to see the fruits inside also for the parents to make sure that the fruits are in good condition & quality.
Design Challenge: The research phase was challenging for me ; gathering data then deciding which fruit benefit to visualize in which children can easily understand and relate to as something cool and healthy.
Challenge: to design characters that reflect fruit benefits that children can relate to.
Mango: Plays a major role in skin health it gives a glow to your skin.
Banana: Helps you maintain normal vision and improves your vision at night.
Apple: Good for your memory & concentration.
Research: At first the brand's target audience were parents as they are the decision makers (buyers). Then I thought it would be more challenging yet beneficial to design for kids. Because when parents feel that the packaging design might attract their kids and encourage them to eat what's inside; they will give it a try and buy the product.
Inspiration: The inspiration behind this project was mainly the story behind the brand idea. The Founder of the brands story was my main inspiration. When she became pregnant with her first child she saw things differently. She had to take a step back. It was time for her to improve her familys eating habits. After the birth of her child their little family started to seriously live on fruit bites.
Project Duration: The project started in August 2019 in Cairo and finished in October 2019 in Cairo
Operation Flow: Fruit bites provide nutritious dried fruits to help children eat better, feel better and live better. Fruit bite's products will empower families to change their snacking habits and improve their health and lifestyle of themselves and their loved ones. The design execution was made with kids in our minds and hearts.