Wilsons Zaub Noj Dev Qhwv los ntawm Gary Lawson

Qhov qauv tsim Wilsons Zaub Noj Dev Qhwv los ntawm Gary Lawson yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2020

Wilsons Zaub Noj Dev Qhwv

los ntawm Gary Lawson

Tus Neeg Siv: Lawson Design

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

11,748

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #94058

Koom Npe Tos Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Wilsons Zaub Noj Dev Qhwv

Wilsons yog ib qho qauv qhwv rau zaub noj dev uas raug siv khoom nyias ib txoj kev txias txias. Cov khoom no muaj peb hom, txhua hom muaj ob lub hnab: 2.5 kg thiab 10 kg. Cov duab qhia txog thaj chaw pem toj thiab tiaj ntawv ntawm cov Kav Tebchaws Askiv (British Isles) puag ncig txhua lub hnab, thiab txhua hom khoom muaj nws tus npe thiab pawg xim tshwj xeeb rau nws tus kheej. Cov hnab luam ntawv siv CMYK los ntawm txoj kev flexography, siv cov ntshiab dej-based sau saum ib txoj kab dawb tag nrho, tom qab ntawd them ib txoj kev tiv thaiv (varnish) kom ci thiab tiv thaiv khoom. Cov hnab foil uas hnyav tsawg thiab muaj lub zip qhib kaw rov qab los hloov cov hnab ntawv nyhuv uas hnyav, ua rau cov zaub noj tseem tshiab ntev dua thiab pab txo cov khoom pov tseg.

Qhov Lees Paub

Txog A' Design Award Tooj

Wilsons Zaub Noj Dev Qhwv yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Wilsons Zaub Noj Dev Qhwv xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Wilsons Zaub Noj Dev Qhwv ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Wilsons Cold Pressed dog food is a new, high quality product requiring a powerful and unique brand identity. Individually named, with beautiful colour palettes, the inspiring landscape illustrations wrap around the foil-fresh packaging. The overall design scheme's focus is not simply on the dog, but the wellbeing of both the owner and their beloved pet.
Qhov Loj & Ntim: The 3 products are available in 2 sizes 2.5kg and 10kg, dimensions are 192 x 100 x 400mm and 365 x 115 x 710mm.
Cov Ntsiab Lus: pet food, packaging design, pet food packaging designer, graphic designer, brand redesign, pet food branding, Wilsons pet food, cold pressed dog food, vector illustration, vector art, UK
Thev Naus Laus Zis Tsim Khoom: Both the 2.5kg and 10kg bags were printed in CMYK using the flexography printing process. Environmentally responsible water-based inks were used throughout, a flood coating of white ink was applied below the process colours to boost vibrancy. Finally, the foil bags were varnished with a clear sealing coat to protect the surface.
Kev Sib Tw Tsim Qauv: Within an ever-growing and competitive market place, Wilsons needed stand-out packaging to complement its stand-out product range. The client brief was clearly defined, reflect the quality within. Wide-open spaces, the beauty of nature, and the quality of life featured high. Illustrative style and individually named products would work together to convey refinement and modern dietary thinking.
Kev Tshawb Fawb: Off the mark, we were able to establish the scope and potential of this project through a thoroughly researched and detailed client brief. The aspiration to design a standout brand that captured the essence and breadth of the British Isles was our goal. Through a series of colourful illustrations, the resulting visual brand set itself apart on the shelves of the UK's pet food stores.
Kev Txhawb Siab: Influenced by market trends for high-grade ingredients and modern production methods, Wilsons Cold Pressed dog food has achieved superb results. The range necessitated a distinct style that would convey a sense of freedom, healthy living, and quality of life. Lawson Design drew upon the landscapes of the British Isles. From the dramatic highlands of Scotland, the dark mountains of Wales and the lush countryside of England and Ireland. The result is a range of packaging that captivates the essence of nature and tranquility, for pet and owner alike.
Lub Sij Hawm Ua Hauj Lwm: The project concepts and research were started in 2018 and developed and completed in 2019 Carlisle, Cumbria, UK
Txheej Txheem Ua Hauj Lwm: Critical to the rebrand was the replacement of the heavy multi-layered paper sacks that were superseded by lightweight foil fresh bags. With the added benefit of resealable zip closures, the product's life span is extended, helping to eliminate needless waste. The overall effect is a revitalised product, packed with nutritional ingredients, using modern production methods and all delivered in a contemporary design driven by passion and a commitment to quality.
Kev Qhuas Duab: Image #1: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #2: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #3: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #4: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #5: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson