Pah Ji Hue Primary Function: Pob Ntim Tshuaj Yej los ntawm Chung-Yuan Kuo, Wei-Jen Huang and Ann Ching

Qhov qauv tsim Pah Ji Hue Primary Function: Pob Ntim Tshuaj Yej los ntawm Chung-Yuan Kuo, Wei-Jen Huang and Ann Ching yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2020

Pah Ji Hue Primary Function: Pob Ntim Tshuaj Yej

los ntawm Chung-Yuan Kuo, Wei-Jen Huang and Ann Ching

Tus Neeg Siv: PAH JI HUE' International Co;Ltd

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

27,515

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #94468

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Pah Ji Hue Primary Function: Pob Ntim Tshuaj Yej

Pah Ji Hue yog ib qho pob ntim uas tsim los rau Taiwan cov tshuaj yej classic thiab Taiwan cov tshuaj yej txiv hmab txiv ntoo. Ib lub thoob hlau puag ncig ntim cov tshuaj yej txiv hmab txiv ntoo, uas muaj cov txiv qhuav sib xyaw ua ke, thiab sab saum toj ntawm lub thoob loj hlob tawm los ntawm kev tsim qauv. Ib lub thawv ntawv ntim cov tshuaj yej classic thiab nqa cov duab yooj yim hauv ib hom nroog. Ib lub thawv ntoo coj ob hom khoom no los ua ke thiab tseem siv tau ua lub thawv khaws cia. Tag nrho cov pob ntim yog tsim los ntawm kev luam ntawv offset, nrog cov txheej luam sib txawv rau saum npoo. Cov series no nthuav tawm kev sim tshuaj yej hauv ib hom kev nyob tus yees thiab yooj yim.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Pah Ji Hue Primary Function: Pob Ntim Tshuaj Yej yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Pah Ji Hue Primary Function: Pob Ntim Tshuaj Yej xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Pah Ji Hue Primary Function: Pob Ntim Tshuaj Yej yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: With tea culture as the brand core, PAH JI HUE' augments cultural and creative tea products. The combination of Taiwan fruit tea and classic dried fruit creates the mellow and smooth taste, echoing with image of rounded can. Meanwhile, the simple and elegant illustration outlines the urban design style. The wooden box is adopted to share products of the two, realizing the effective integrated design and expansion of gift.
Qhov Loj & Ntim: Wooden Box. 144mm x 280mm x 80mm
Paper Box. 104mm x 63mm x 130mm
Iron Box. diameter 125mm x height 60mm
Cov Ntsiab Lus: Taiwan tea, Taiwan fruit tea, Tea package, Creative tasting tea, Tea gift series, Urban design
Thev Naus Laus Zis Tsim Khoom: Offset print for packages, both iron and paper box. The top of iron box is convex via modeling. Different printing layers on the surfaces of the packages.
Kev Sib Tw Tsim Qauv: 1. Broken the original concept of tasting tea.
2. The wooden box could fix two different types of the tea products. And it also could be regarded as storage box.
Kev Tshawb Fawb: We went to tea plantation that PAH JI HUE' owned in the middle of Taiwan. In Nantou, we observed the process of tea making and tried to link with the visual package. We use the concept about drip coffee and original fruit flavor to transfer the form of package. From inside to outside, we would like to let buyer taste Taiwan tea in different way.
Kev Txhawb Siab: Different from the images of youth in the past, this series return to the essence of PAH JI HUE' in tea making. The professional and steady-going brand image is strengthened via brands of Taiwan classic tea and Taiwan fruit tea products.
Lub Sij Hawm Ua Hauj Lwm: The package project started in March 2018 in Taiwan and finished in September 2019 in Taiwan.
Txheej Txheem Ua Hauj Lwm: Classic Taiwan Tea takes hand-brewed tea as the overall planning concept, and uses contracted design to convey the simple atmosphere of leisurely tasting tea.
Cov Patent: Copyrights belong to PAH JI HUE' International Co;Ltd
Cov Tswv Cuab Pab: General Director. Chung-Yuan Kuo
Designer. Wei-Jen Huang
Project Manager. An-Hui Ching
Illustrator. Sweet Core
Copyright. Ling Lin
Photographer. Yao Yang & Chih-Tan Lin
Film Editor. Jason Wong
Kev Qhuas Duab: Image #1: Photographer Chih-Tan Lin, Creator Wei-Jen Huang, 2019
Image #2: Photographer Yao Yang, Illustrator Sweet Core, Creator Wei-Jen Huang, 2018
Image #3: Photographer Yao Yang, Creator Chung-Yuan Kuo & Wei-Jen Huang, 2018
Image #4: Photographer Yao Yang, Creator Chung-Yuan Kuo & Wei-Jen Huang, 2018
Image #5: Photographer Chih-Tan Lin, Illustrator Sweet Core, Creator Wei-Jen Huang, 2019