Logothetis Khoom Ntim Zaub Mov by Antonia Skaraki

Logothetis Khoom Ntim Zaub Mov by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 A' Design Award Kub in Tsim Ntim Khoom Competition Category.

KubNtim Khoom· 2021

Logothetis Khoom Ntim Zaub Mov

by Antonia Skaraki

Client: Logothetis

A' Design Award Kub Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #94668

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Colors

The Design

About Logothetis Khoom Ntim Zaub Mov

Niam Xwm, tus tshoov siab mus ib txhis, coj mus rau ib qho qauv tsim tshwj xeeb rau kev ua ib txwm muaj. Logothetis Farm nyob hauv Zakynthos, Greece, cia cov nqi zog thiab qhov tseem ceeb ntawm Greek cov cuab yeej cuab tam uas muaj npe nrov tshwm sim hauv txoj kev muaj zog. Kev paub dhau los ntawm lub teb mus rau lub rooj noj mov ntsib nrog cov khawv koob ntawm kev tsim qauv, kev piav dab neeg thiab kev tsim hom npe. Nrog rau tus cwj pwm classic thiab huv si, thiab ib qho kev ua si rau cov neeg saib niaj hnub no, cov khoom ntim muab ib qho aura sov so uas txais tos tag nrho cov neeg siv khoom kom tau txais nws!

The Recognition

About the A' Design Award Kub

Logothetis Khoom Ntim Zaub Mov yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Logothetis Khoom Ntim Zaub Mov xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Logothetis Khoom Ntim Zaub Mov ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A contemporary design for a traditional way of doing. Mother Nature unfolds some of her secrets, and the brand, Logothetis Farm in Zakynthos, Greece, offers her unique gifts to all. The farm to table experience met the magic of design and storytelling. That is how a classic and clean identity with a playful twist was created. Cute illustrations and soft pastel colours make this series easily recognizable and memorable. The packaging gives a warm, joyful aura.
Dimensions & Packaging: It goes without saying that the creative approach was designed to minimize processing in packaging and to facilitate recycling. All materials were uniquely sourced and meticulously chosen to enhance the experience and narrative of the stories of the products.
Tags: Logothetis, Organic, Bio, Packaging, Design, Storytelling, Farm, Greece, Zante, Zakynthos
Production Technology: Glass jars, paper boxes and metal tins.
Design Challenge: The most difficult creative challenge was to link all meanings in one graphic concept. At the same time, a way to share the values and importance of Zakynthos heritage, while giving the design a modern twist, had to be found.
Research: An extensive research was carried out for the task of creating brand concepts and the subsequent refinement of the final design version. In addition, a thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept.
Inspiration: Do you know Mother Nature? She is to whom the care of the earth has been given. Enchanted by the stories and myths about Mother Nature, and inspired by the spontaneity of real life moments, the creatives behind this project worked towards the creation of a brand for people with a true zest for life.
After all, the term Mother Nature was first coined here, in Greece. Ancient Greeks were the first to imagine nature personified as a young woman who represents the eternal source of creation.
Project Duration: The project began and finished in 2019 in Athens, Greece.
Operation Flow: The attention to detail in design and storytelling reflected the character of the products, revealing the hard work invested in each one of them, and the consumers appreciated the final packaging.
Team Members: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Evri Makridis, Valia Alousi
Copywriter: Sotiria Theodorou
Image Credits: A.S. Advertising, 2019