Hou Juice Kev Ntim Kua Txiv Hmab Txiv Ntoo los ntawm Leng Chen

Qhov qauv tsim Hou Juice Kev Ntim Kua Txiv Hmab Txiv Ntoo los ntawm Leng Chen yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Kub hauv Pawg Sib Tw Tsim Ntim Khoom.

KubNtim Khoom· 2020

Hou Juice Kev Ntim Kua Txiv Hmab Txiv Ntoo

los ntawm Leng Chen

Tus Neeg Siv: Pagoda

Tus Yeej A' Design Award Kub hauv Pawg Ntim Khoom

39,521

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #95369

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Hou Juice Kev Ntim Kua Txiv Hmab Txiv Ntoo

Hou Juice yog ib qho kev tsim kev ntim khoom rau ib lub npe kua txiv hmab txiv ntoo tshiab. Lub raj mis ntsuas tau 45 millimeters ntawm qhov ntev thiab 165 millimeters ntawm qhov siab. Lub raj mis yas raug npog nrog ib daim yas ci zoo li qe zeb muaj nqis (pearlescent) thiab ua kom tiav nrog kev txhuam kom dawb paug thiab kev luam xim tshwj xeeb. Cov duab kos ntawm tus liab yog lub ntsiab pom tseem ceeb, thiab ib zaj dab neeg sib txawv raug kos rau txhua yam txiv hmab txiv ntoo. Tus liab yog lub cim ntawm lub tuam txhab txiv hmab txiv ntoo niam txiv thiab yog ib lub cim ntawm lub zog muaj sia nyob rau hauv Suav kab lis kev cai. Qhov kev tsim no muaj lub hom phiaj los qhia txog ntuj tsim, kev tshiab thiab kev zoo, thiab los tsim kev ntseeg siab rau cov neeg yuav khoom uas mob siab txog kev noj qab haus huv.

Qhov Lees Paub

Txog A' Design Award Kub

Hou Juice Kev Ntim Kua Txiv Hmab Txiv Ntoo yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Hou Juice Kev Ntim Kua Txiv Hmab Txiv Ntoo xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Hou Juice Kev Ntim Kua Txiv Hmab Txiv Ntoo ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Pagoda is China's largest fruit production.trade, retail as one of the fruit industry chain enterprises.Its recently- lauched brand HOU Juice focuses on providing fresh juice. so HOU juice endorses Pagoda in naming strategy, which is not only related to the symbol of Pagoda monkey.but also similar to the pronunciation of good Juice in cantonese.This product strives to convey the core value of Pagoda, both in manufacturing technology and packaging.
Qhov Loj & Ntim: Diameter 45mm x Height 165mm
Cov Ntsiab Lus: juice, packaging, branding, drink, beverages，
Thev Naus Laus Zis Tsim Khoom: The plastic bottle is made of pearlescent film with frosting and spot color printing technology.
Kev Sib Tw Tsim Qauv: The biggest obstacle to the launch of fruit juice is consumer Questioning the source of fruit.Our team undertakes the mission of art direction.With Pagoda as quality guarantee, we believe that through innovative visual creativity and brand strategy, from nice packaging to tastes good, we can meet consumers' demand for high-quality fruit juice and give consumers a more reliable sense of brand trust.
Kev Tshawb Fawb: The urban middle class with health needs is our core audience.They pay more attention to the quality of life and the feeling of packaging.therefore this product not only focues on the design of it's own craft but also focuses on the design of its own craft, but also focuses on the inheritance of culture.The monkey.is not only the super symbol of the Pagoda brand but also one of the Chinese zodiac signs which has been regarded as a symbol of auspiciousness and vitality since ancient times.so we decided to use this element to show originality and enhance the brand's cultural identity.
Kev Txhawb Siab: We believe that visual recognition and art direction can give consumers a more reliable sense of brand trust, and create a juice brand with a sense of trust and recognition in China.Monkey.the iconic symbol of it's parent brand Pagoda fruit, customizes the theme story according to the characteristics of each fruit juice, and presents the natural to one pattern creative style through the form of illustration, which better interprets the concept of nature and freshness of fruit juice brand.
Lub Sij Hawm Ua Hauj Lwm: The project started on March 20,2018 and completed on May 28,2018.The design was completed in Shenzhen.
Txheej Txheem Ua Hauj Lwm: Nowadays, the beverage market is constantly developing, and safe and healthy fruit juice beverage is the first choice of consumers.Good fruit Juice comes from good fruit. HOU Juice inherits the concept of healthy,natural and high quality of its parent brand Pagoda from brand naming and overall visual expression,and creates a unique brand image.The creative style of returning to nature and vitality with rich illustrations makes it deeply rooted in people's heart.
Cov Tswv Cuab Pab: Design Director:Chen Leng
Designer:Li Yin
Illustrator:Anna rudak
Kev Qhuas Duab: Image #1: designer Leng Chen, Variations, 2019.
Image #2: designer Yin Li, Variations, 2019.
Image #3: designer Yin Li, Variations, 2019.
Image #4: designer Leng Chen, Variations, 2019.
Image #5: designer Leng Chen, Variations, 2019.