Jiu Ming Tang Dej Cawv Ntim Khoom by Qi-Jun Wang

Jiu Ming Tang Dej Cawv Ntim Khoom by Qi-Jun Wang is a highly esteemed winner of the very prestigious 2020 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2020

Jiu Ming Tang Dej Cawv Ntim Khoom

by Qi-Jun Wang

Client: Wang Qi-jun

A' Design Award Nyiaj Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #96128

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiu Ming Tang Dej Cawv Ntim Khoom

Jiu Ming Tang yog ib qho khoom plig ntim khoom rau cov cawv Suav uas txuas nrog Kev Ua Kev Zoo Siab Nkoj Zaj (Dragon Boat Festival). Lub thawv sab nraud yog muab cov ntawv uas tsis ua kom puas ib puag ncig los ua thiab tsim los ntawm cov txheej txheem kub kub. Ib daim ntawv nias liab qhia txog kev xav Suav thaum ub kom muaj hmoo zoo. Daim ntawv nias raug muab dua rhe thiab lub thawv nthuav tawm zoo li ib thooj ntawv, uas caw kom muaj kev sib cuam tshuam. Sab nraud uas dawb paug sib txawv nrog cov duab kos rau hnub tshwj xeeb uas muaj xim ntsuab ntsuab rau sab hauv, tsim kom muaj kev pom zoo heev. Cov qauv tsim coj cov khoom sib txawv rau hnub tshwj xeeb thaum ub los rau hauv ib pob khoom niaj hnub no los txhawb kev paub txog kab lis kev cai.

The Recognition

About the A' Design Award Nyiaj

Jiu Ming Tang Dej Cawv Ntim Khoom yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Jiu Ming Tang Dej Cawv Ntim Khoom xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Jiu Ming Tang Dej Cawv Ntim Khoom yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a special liquor for the gift of Dragon Boat Festival.The outer surface of the product is made of environmentally friendly paper,and the red seal is commonly called a"Cai Tou"in traditional Chinese wishes, which means to seek good luck. Then the seal is torn open like a scroll.The simplicity of the appearance collides with the colorful flashiness of the inner part,which brings great visual impact.People's eyes are bright,and the"Cai Tou"has been won.
Dimensions & Packaging: Packing:Height 32cm,Width:22.5cm,Length:8 cm，bottle:Diameter 7cm,Height26cm。
Tags: Bottle type design,Packing design,Earthenware, Knight-errant
Production Technology: The box adopts environmental protection paper as hot pressing process.The box structure is only opened with a scroll type, which enhances the interaction of users.
Design Challenge: The technology needed in this case is not easy to implement because it is time consuming and laborious.But we have to admit that compared with other common graphic design,it is a better display technology.However,when it comes to mass production, they need to compromise.
Research: The exhibition of traditional Chinese elements is accompanied by the dissemination of culture. The design with the characteristics of traditional Chinese festivals is used for cultural output.Modern culture and traditional culture are integrated and innovated to a large extent.The adoption of elements to reflect originality and traditionalism is a common concept, which will attract the attention of consumers,arouse the new trend of traditional culture and enhance cultural identity Sense.
Inspiration: During the Dragon Boat Festival, every Chinese family will hold some grand activities to make some delicious dishes, which is also the brewing period of Chinese liquor. The inspiration of design comes from every detail of the Dragon Boat Festival.
Project Duration: The project starts in January 2018 and ends in April 2018.Design completed in Changsha,Hunan,proofing in Shenzhen,production in Changde.
Operation Flow: They use wisdom and creativity to integrate the elements of Dragon Boat Festival into the design. The simple outer box is colorful after opening. The festive Dragon Boat Festival illustration elements form a strong visual contrast, making people feel more festive.
Team Members: Design Director:Wang Qijun
Design Assistant:Yi Xin, Liu Han