Jane Lub Thawv Ntim Xov Tooj Ntxig Tau by RRD Lab 2064

Jane Lub Thawv Ntim Xov Tooj Ntxig Tau by RRD Lab 2064 is a highly esteemed winner of the very prestigious 2020 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2020

Jane Lub Thawv Ntim Xov Tooj Ntxig Tau

by RRD Lab 2064

Client: RRD Lab 2064

A' Design Award Tooj Winner in Ntim Khoom Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Jane Lub Thawv Ntim Xov Tooj Ntxig Tau

Jane yog ib qho tsim thawv ntim rau lub xov tooj ntxig tau. Tus qauv tsim no siv tswv yim los ntawm cov ntoo xyoob thiab phiaj ntoo, uas yog ib hom ntawv qub Suav teb, thiab siv cov ntawv sau Suav qub. Lub thawv tsim tag nrho los ntawm ntawv tshwj xeeb uas muaj ntsais zoo li ntoo thiab ntaub, tsis muaj plastic los sis lwm yam khoom siv. Phau ntawv qhia siv (user manual) qhwv nyob sab nraud lub thawv thiab siv rab hlau darling (magnets) khi cia. Phau ntawv qhia no muaj peev xwm rho tawm thiab muab dov ua ib theem. Lub thawv qheb los ntawm ib qho tab (tab), thiab cov khoom nyob sab hauv raug tso rau sib cais ua ntau theem. Lub thawv ntim no muaj qhov ntev dav siab yog 198 x 192 x 47 millimeters.

The Recognition

About the A' Design Award Tooj

Jane Lub Thawv Ntim Xov Tooj Ntxig Tau yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Jane Lub Thawv Ntim Xov Tooj Ntxig Tau xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Jane Lub Thawv Ntim Xov Tooj Ntxig Tau ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ancient Chinese fonts and traditional book forms, now combine with the latest technology products. Completely paper-based packaging without other materials especially plastic will lead the environmental protection. The user manual is not only covered on packaging surface but also can be detached and rolled up. The wooden and fabric texture will give the packaging more sense of ceremony.
Dimensions & Packaging: Size 198*192*47 mm
Tags: Special paper, Magnets, Non-plastic
Production Technology: The packaging is made by special paper with wood and fabric texture, the user manual can cover the box or be rolled by magnets
Design Challenge: Consider deplasticization is the trend of packaging, using paper as a moving part is challenging of solidity and flatness, requires special paper with strength and rich effects
Research: Foldable, rotatable, liftable, multiple structural methods are used in product design. As an extension, packaging designers also need to have corresponding solutions to respond
Inspiration: Foldable structure is a new tendency of electronic products, more and more of which will adopt this form because of the improvement of screen and hardware. ‘Jane’ is an ancient Chinese book form-Bamboo and wooden slips. The rolling and unrolling structure references at the characteristics of the ancient Chinese book and modern foldable phones. The combination of traditional culture and the advanced technology will be a unique design experience.
Project Duration: The project started in July 2019 in China and finished in December 2019
Operation Flow: Removable user manual with wood texture wrapped around the surface of box by magnets, after opening the box with tap, products will be arranged in different layers.
Patents: Copyrights belong to RR Donnelley, 2020
Team Members: Designer: Xia Peng
Design Engineer: Wu Weifeng
Design Coordinator: Hu Zhangxian
Image Credits: RRD Lab 2064