Hailuo Lub Thawv Ntim Koob Mloog Pob Ntseg by Xiaomi

Hailuo Lub Thawv Ntim Koob Mloog Pob Ntseg by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award Kub in Tsim Ntim Khoom Competition Category.

KubNtim Khoom· 2020

Hailuo Lub Thawv Ntim Koob Mloog Pob Ntseg

by Xiaomi

Client: Xiaomi

A' Design Award Kub Winner in Ntim Khoom Category

32,324

Verified Award Winner

Verify Award Status for #98591

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hailuo Lub Thawv Ntim Koob Mloog Pob Ntseg

Hailuo yog ib qho kev tsim lub thawv ntim uas raug tsim rau ib lub koob mloog pob ntseg hom ntsaws rau hauv qhov ntsej. Tsis yog qhia ib daim duab ntawm yam khoom, lub thawv ntim qhia ib daim duab ntawm ib lub plhaub qwj nautilus uas raug hlais, nrog lub koob mloog pob ntseg muab tso rau hauv lub qhov kauv. Lub duab kauv ntawm lub plhaub muaj kev sib txuas nrog kev nrov ntawm lub suab. Tag nrho daim duab raug nias kom tawm sab saum npoo kom lub nautilus zoo li qhov tseeb tiag. Daim ntawv xim nyiaj nrog kua mem xim dub ua rau lub thawv muaj qhov ci me me uas qhia txog kev siv thev naus laus zis qib siab. Lub thawv rub tawm muaj ob txheej, yog li thawj zaug pom lub koob mloog pob ntseg thiab nws cov hlua, hos cov khoom siv ntxiv nyob rau txheej hauv qab.

The Recognition

About the A' Design Award Kub

Hailuo Lub Thawv Ntim Koob Mloog Pob Ntseg yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Hailuo Lub Thawv Ntim Koob Mloog Pob Ntseg xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Hailuo Lub Thawv Ntim Koob Mloog Pob Ntseg ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. The headphones have the ability to deliver clear, delicate and multi-dimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this headphone.
Dimensions & Packaging: Package size(L x W x H):210 x 135 x 58mm
Tags: Headphone, shell, black, packaging, technology
Production Technology: The packaging uses emboss on the image. It also uses silver paper with black ink.
Design Challenge: Due to the number of accessories and wires, the draw outbox structurally contains two layers. What jumps into eyes first are the headphones and its wires once you open the box, while accessories including the Bluetooth adapter are laying in the second layer. By doing this, the integrity and simplicity of the box can be immensely ensured.
Research: Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. Through the accurate frequency calibration at three frequencies, which are low, medium and high frequencies, the headphones have the ability to deliver clear, delicate and multidimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this Headphone.
Inspiration: A nautilus shell consists of a spiral inner cavity that could resonate sound. Therefore, this packaging uses an image of a sliced nautilus shell with a headphone embedded in it that associate with the prominent sound effect.
Project Duration: December 2019 Beijing and finished in February in Beijing, China.
Operation Flow: To make the real feeling of the nautilus, the whole image embossed on the surface. The silver paper with black ink gives the packaging a low sparkle to indicate high technology feelings.
Patents: Copyrights belong to Xiaomi, 2020
Team Members: Creative Director: Lu Chen
Graphic Designer: Weijie Jiang
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han