Mitu Kev Ntim Hniav Txhuam Hniav by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.
NyiajNtim Khoom· 2020
Mitu Kev Ntim Hniav Txhuam Hniav
by Xiaomi
Client: Xiaomi
A' Design Award Nyiaj Winner in Ntim Khoom Category
Verified Award Winner
Verify Award Status for #98595The Design
About Mitu Kev Ntim Hniav Txhuam Hniav
Mitu yog kev ntim rau ib rab hniav txhuam hniav siv hluav taws xob suab (sonic) uas tsim rau menyuam yaus. Lub thawv yog muab ntawv ua thiab tsis muaj yas hlo li. Cov duab kos cartoon thiab cov duab menyuam yaus npog rau saum nrog, yog li thaum qhib lub thawv zoo li nyeem ib phau ntawv muaj duab. Ib lub qhov rub tawm ua rau pom ib theem duab uas hloov ntawm hniav lwj mus rau qhau hniav (plaque) thiab thaum kawg mus rau cov hniav ci ntsa iab thaum lub thawv qhib tawm. Tom qab qhib tas, tuaj yeem khaws lub thawv cia ua ib phau ntawv muaj duab lossis ua ib yam khoom ua si. Cov ntim no tiv thaiv rab hniav txhuam hniav thiab pab menyuam yaus txhawb kev nyiam txhuam hniav.
The Recognition
About the A' Design Award Nyiaj
Mitu Kev Ntim Hniav Txhuam Hniav yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Mitu Kev Ntim Hniav Txhuam Hniav xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Mitu Kev Ntim Hniav Txhuam Hniav yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mi Kids Sonic Electric Toothbrush features an interactive brushing animation that children can learn from the app. Packaging, as an inseparable part of the product, is characterized by cartoon elements and children illustrations. Thus, it is exactly the same as children are reading a picture book or playing a kid’s game while unpacking the product. The packaging turns itself into a game box, bringing children an eye-catching interactive experience and providing more fun and entertainment.
- Dimensions & Packaging
- This is a plastic-free box and is made of paper. Package size (L x W x H): 195x91.5x63mm.
- Tags
- Kids, Toothbrush, Technology, Blue, Electronic
- Production Technology
- The packaging is a plastic-free box and is made of paper.
- Design Challenge
- As a result of the distinctive design philosophy, the packaging is not only used for protecting the product but also tuned into an illustration book or a toy that kids can play with even they finish unpacking. In this way, children can create interest in favoring this product, as well as brushing their teeth. As electronic product packaging, this box is plastic-free and is made only of paper.
- Research
- Equipping with the soft brush head and bristles, Mi Kids Sonic Electric Toothbrush is specially designed for children to develop their interest in brushing teeth and to help them learn how to brush teeth properly. To prevent from hurting their delicate mouth, 3 modes are available for your kids based on their ages. The empowered motor helps kids thoroughly clean every corner of their mouth; however, reminders of brushing time and intensity are always with you. Amazingly, the brush can play a song during brushing. What’s more, kids can access to the vivid brushing details step by step, and get the virtual rewards from the app.
- Inspiration
- Equipping with the soft brush head and bristles, Mi Kids Sonic Electric Toothbrush is specially designed for children to develop their interest in brushing teeth and to help them learn how to brush teeth properly.
- Project Duration
- December 2019 Beijing and finished in February in Beijing, China.
- Operation Flow
- The cartoon elements and children illustrations are applied as one of the packaging strategies to better communicate with kids, making the packaging vivid and enjoyable. The packaging adopts a pull-out drawer, displaying images switched from tooth decay on the teeth to the dental plaque, then finally to the shiny teeth when sliding open the box. It is a plastic-free box and is made of paper.
- Patents
- Copyrights belong to Xiaomi, 2020
- Team Members
- Creative Director: Lu Chen
Graphic Designer: Weijie Jiang
Illustrator: Yan Ni
Packaging Structure Designer: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
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