Mitsubishi eK X (Cross) Primary Function: Ntawv Tshaj Tawm by Tomohira Kodama is a highly esteemed winner of the very prestigious 2020 A' Design Award Nyiaj in Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus Competition Category.
NyiajKev Tshaj Tawm· 2020
Mitsubishi eK X (Cross) Primary Function: Ntawv Tshaj Tawm
Client: Mistubishi Motors
A' Design Award Nyiaj Winner in Kev Tshaj Tawm Category
Verified Award Winner
Verify Award Status for #98866The Design
About Mitsubishi eK X (Cross) Primary Function: Ntawv Tshaj Tawm
Mitsubishi eK X yog ib daim ntawv tshaj tawm uas tsim los rau ib lub tsheb kei crossover. Daim ntawv tshaj tawm no qhia lub tsheb ua ib tug qauv me me uas muaj yam ntxwv SUV, kev tsim kho ua rau nquag, thiab siv roj tsawg. Kev npaj txhij txheem raws li lub tswvyim Cute Beast uas kuj tau coj kev tsim qhov sab nraud ntawm lub tsheb. Muaj kev sib xyaw ntawm cov xim daj thiab dub uas ua rau luag pom thawj zaug xwb. Txhua txoj haujlwm thiab yam ntxwv ua tau zoo raug muab qhia raws li kev tshem tawm meej. Daim ntawv tshaj tawm no raug tsim los mus cuag cov neeg yuav khoom uas xav sim ib yam tshiab.
The Recognition
About the A' Design Award Nyiaj
Mitsubishi eK X (Cross) Primary Function: Ntawv Tshaj Tawm yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Mitsubishi eK X (Cross) Primary Function: Ntawv Tshaj Tawm xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Mitsubishi eK X (Cross) Primary Function: Ntawv Tshaj Tawm yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- eK X is a crossover model that incorporates the SUV taste distinctive to Mitsubishi Motors. Its design embodies Mitsubishi’s brand message Drive your Ambition and powerful driving performance with low fuel consumption is featured. This vehicle was developed to reflect the target customers insights wanting to challenge something new with an inquiring mind.
This brochure was designed to communicate special fascination of eK X, a new crossover SUV variant kei car completely. - Inspiration
- Developed to a Cute Beast concept, eK X exterior styling projects an SUV taste with the active, playful presence that is distinctive to Mitsubishi Motors.
This brochure was also designed based on the same concept of Cute Beast.
This vehicle has an attractive aura. With this idea, we decided to use a bold color combination of yellow and black to draw people’s attention at a 1st glance.
Also we tried to emphasize fascination of eK X by showing individual function and performance.
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