Holiday Gift Set Primary Function: Ntim Khoom Plig Pob Khoom Plig by Salvita Bingelyte

Holiday Gift Set Primary Function: Ntim Khoom Plig Pob Khoom Plig by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2020

Holiday Gift Set Primary Function: Ntim Khoom Plig Pob Khoom Plig

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Nyiaj Winner in Ntim Khoom Category

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Verified Award Winner

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Colors

The Design

About Holiday Gift Set Primary Function: Ntim Khoom Plig Pob Khoom Plig

Holiday Gift Set yog ib qho kev tsim ntim khoom plig rau ib pawg khoom plig hnub so uas siv tau. Cov khoom plig muaj ib qho chocolate loj 80 g, ib pob tshuaj yej 40 g, ib lub thawg zib ntab ntuj tso loj 200 g thiab ib qho tswjkho thooj tshuaj tsw qab ntxhiab santav 140 g. Cov duab kos tau muab tswvyim los ntawm Zemyna, tus vaj huam sib luag av ntawm Lithuania, uas tau qhia ntawm no ua ib tug neeg niaj hnub no hnav khau sneaker thiab lub qhov ntsej mloog nkauj. Tus vaj huam sib luag cov plaubhau ntev thiab dawb ua rau nco txog daus thiab cov duab hnub so uas paub zoo. Ib cov xim ntuj tso uas tsis ci ntsa iab qhia txog cov khoom siv. Siv offset, flexography thiab luam ntawv digital.

The Recognition

About the A' Design Award Nyiaj

Holiday Gift Set Primary Function: Ntim Khoom Plig Pob Khoom Plig yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Holiday Gift Set Primary Function: Ntim Khoom Plig Pob Khoom Plig xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Holiday Gift Set Primary Function: Ntim Khoom Plig Pob Khoom Plig yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
Dimensions & Packaging: Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
Tags: Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
Production Technology: Offset, flexography and digital printing.
Design Challenge: It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
Research: Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
Inspiration: Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
Project Duration: Started in July and finished in November, 2019 in Vilnius, Lithuania.
Operation Flow: This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
Image Credits: Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)